In 10 years of business I have vetted thousands of potential SEO clients. Everything from local roofers to mid-sized B2B businesses to international software companies and in that time one of the biggest lessons I have learned that not every client is right for every SEO firm, and not every SEO firm is right for every client. I decided a long time ago that Brick Marketing would only work with clients that I felt we could actually help, even if that meant we would never be the biggest SEO firm in the United States.

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Content marketing should really be viewed as a two-step process: first is the creation of the content and second is the promotion, or marketing, of that content. Of course, how content will be marketed may determine how it's written/produced, etc. The content itself is nothing without the promotion and vice versa.

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Thanks to the sophistication of the search engines, potential customers can find just about anything they want when it comes to your brand. Obviously your website is the core of your online presence, but they can also easily find your social channels, content you've written and published (on your own site and others), product brochures and demo videos, customer reviews (for better or worse!), competitor analyses and more.

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Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that's clearly only on auto-pilot can be a turn off for social media users.
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