A few months ago I was talking with a client about the long term game that is SEO. The work you do today might have an immediate influence on your social media activity, your email campaigns and your overall user experience (especially when it comes to your content creation efforts), but you might not see the real SEO benefits for several weeks or even months!  

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Too often we treat the various aspects of our marketing programs as individual things. Social media lives over here, content marketing lives over there and SEO is somewhere off in the distance. No matter how big or small your marketing department is, keeping all the pieces moving and in-synch without crossing the wires and losing focus is a hard task. I know first-hand how easy it is to get lost in social media and spend 3-4 hours scheduling updates, responding to comments, reading articles and sharing them, posting photos and so forth.  

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At the B2B Marketing Profs conference back in October I attended a great session entitled "Content Marketing at Scale: Heavy Hitters." The panel included Doug Kessler of Velocity Partners, Joe Pulizzi of The Content Marketing Institute, Jeannine Rossignol of Xerox and Michael Brenner of NewsCred. The talk was all about embracing a content-centric culture in a large organization and then controlling the content that is coming out of your enterprise.  

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