May 13, 2015

Managing Expectations for the New World of SEO

 

The other week I came across this fantastic whiteboard Friday from Rand Fishkin at Moz, all about managing SEO expectations. Part of being an SEO agency means educating our clients and making sure that they understand the rules of SEO, see the big picture of what SEO actually entails AND ensure they understand that SEO is a long-term investment. He makes a great point about how SEO USED to be versus how it works NOW. For those who have not been paying attention, the game has changed dramatically in the last five years, but clients and their expectations are often still living in the old world.

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Content Audit - Keep, Tweak, or Kill

It blows my mind sometimes that I can not only turn out at least one blog post a day for the Brick Marketing blog, but I am easily writing 2, 3, if not 4 client blog posts a day on top of that (plus all my other SEO work). If me, all by myself, can write 3-5 pieces of content every day, how does a marketing team of 5 or 6 people struggle to get even one blog post out a week? What are they missing?
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Are You Paying for a Keyword Ranking Tool?

 

The other day my boss was reminiscing about how the world of SEO looked when he started in Internet Marketing over 13 years ago. One of the things he remembers the most is having a dedicated computer that sat in the corner of his office, running keyword ranking reports 24-7. They set up some kind of automated system that would ping Google 1000s of times a day, searching for the 100s of keywords they were tracking for their company. It basically was searching for every keyword every minute of every day and spitting out keyword ranking reports every couple of hours that combined all that data.  

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Stop Overthinking Your Blog Posts!


We find that website owners come up with all sorts of excuses as to why they don't have an active blog on their website. The two most common excuses are that they don't have time to blog and they don't know what to write about. To these website owners/businesses we say, stop overthinking it! Yes, a business blog should be professional and yes, it should be presented well. But businesses need to keep in mind that a business blog post isn't a white paper, press release, RFP, case study, etc. A blog post is a much less formal publication. It's a place to share a quick insight, opinion, or bit of information. When a blog post is viewed in this way, it makes it much less intimidating. 

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