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There's a lot of talk in SEO circles about how SEO has changed and it's more about content marketing and social media today instead of link building. While it's absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece of the puzzle too. It's a different kind of link building than what we were doing in 2010, yes, but it's still worth doing. If you're unconvinced and living in a constant state of fear of the Penguin and have sworn off link building, here's something to consider.  

If you're just getting started with blogging, the first step is obviously to hire a developer to integrate a blog platform with an easy to use CMS into your website. As the developer is working on that, you should get started on creating a blog strategy. Once the blog is up and running it's in your best interest to start utilizing it ASAP. Here are some questions that you should answer as you develop a blog strategy.