April 1, 2015

 

With each algorithm change, Google has website users fearful of the future. When will the next change be? How will that impact your website? The end result of this fear is that it's all too easy to make things more complicated than they need to be. Don't fall into this trap! Here are five of the most common signs that you're over-thinking your SEO strategy. You Didn't Focus Enough Resources on Quality Content. These days, it is better to write one really good article than twenty inferior articles. Since users value useful content more than shoddily written content, so do the search engines. Websites that have a high percentage of quality content are rewarded in the search engines.  

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It blows our minds that in 2015 emails like this are still being sent to site owners/managers. What's worse is ta plenty of small businesses are still falling for it! While the SEO industry has certainly cleaned up its reputation over the last 5 years, there are still more than a few SEO conmen out there looking to take advantage of unsuspecting or uninformed site owners. Let's take a look that one of our clients got the other day and why it's wrong in so many ways.

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By now we all know that guest blogging shouldn't be done strictly for links. That approach could land you in hot water with the search engines. However, guest blogging is still a worthwhile marketing tactic since it's great for building brand exposure (for the author) and providing website visitors with quality content (for the website owner). That is, of course, if it's done properly. Guest blogging is only valuable if both the guest blogger and the website posting the guest blog get something out of the arrangement.
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Once you publish a blog post and share it with your social media followers, in your email newsletter, and throughout other distribution channels, don't you dare think that the work is over. Just as important as writing and sharing great blog posts is analyzing the success of those blog posts. After all, what's the point of spending the time writing a blog post and sharing it if the topic isn't resonating with your target audience?

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