A recent Google Webmaster Hangout with John Mueller has once again brought link building into question. When asked, "Is link building in any way good?" Mueller responds, "In general, I'd try to avoid that." I guess it's no wonder why people are freaking out over the whole thing. Yet, upon further analysis and review, we in the SEO industry seem to have come to an understanding. Really, this isn't news and isn't newsworthy.
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Your homepage is an important part of your website. It generates the lion's share of your website traffic and essentially is like an introduction to not only your website, but also to your company. The homepage needs to be well designed, user friendly, and optimized properly. However, website owners need to remember that there are many layers to their website and the homepage is just that top layer. While reviewing Analytics reports, a client recently noticed that the organic traffic to their homepage had dipped slightly. Why did this happen? Is it something to worry about? Because it was only a slight dip and didn't appear to be any sort of glaring penalty, we suggested that the client shift their focus.  

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From 2009 to 2011, Twitter gave Google access to their full stream of tweets, commonly known as the "firehose". Google often used this information to fuel their news section of the search results and give people real-time search results. Google has been displaying social content in the SERPs for a long while now. Late last year, Google started displaying social media accounts other than Google+ in the knowledge graph box for brands and businesses.

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