Now that 2015 is well under way, it's time to look at year over year organic growth and evaluate how much of an impact your SEO program had in 2014. This is especially important if you have a year's worth of SEO work under your belt and can compare all of 2014 to all of 2013. Were there any surges of traffic? Any "big win" referral links that amounted to hundreds of visitors?

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In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of the strategy and implementation. Category C - they do their best to learn everything they can about SEO and set out to really make headway in the SERPs, for better or worse. Category A sites don't usually see much movement very quickly, but given enough time those sites can and do well online.  

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In a recent article on ClickZ titled "How to Launch Your B2B Social Media Presence: A 30-Day Plan", author Kristen Kovner had the following to say regarding where businesses should be posting:

There are myriad social channels, and experts will tell you it's not an "either-or" game but a "yes, and" game.
Basically what this means is that it's not a choice. You shouldn't be active on Facebook OR Twitter (B2Cs) or Twitter OR LinkedIn (B2Bs).

Content marketing is where it's at. Slowly but surely, brands and businesses of all sizes and in all industries are realizing this and are throwing their hat in the ring. This means that the content marketing bar has been raised and it's becoming harder and harder to stand out among all of the content that's out there. Here are some tips to follow in today's competitive content marketplace. Focus on your niche and target audience - Remember, you aren't competing with everyone that's publishing content out there.   

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