December 2, 2014

 

To some, the term "link building" has become a dirty word (or phrase). That's because link building was what resulted in search engine penalties that site owners may still be working to clean up. If link building is going to get you into trouble, why bother?Here's why you should bother, because links still matter to the search algorithms! In fact, Google tested out an algorithm without links and didn't like what they saw.  

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The search engine algorithms have become more complex, but what hasn't changed is the importance of keywords. The search engines still look at the words on a page of content to determine what that page is about and what that page should rank for. At the highest level, all website owners should approach keywords the same way for SEO purposes. 

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As any web marketer will tell you, it's hard work getting traffic to your site! It requires an investment of time and money. Marketing dollars are spent on website visitors that come from SEO, PPC, advertisements, email newsletters, social media, and more. Due to the cost involved, you want to get the most out of each visitor and your website should be designed to do just that.

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First things first. If you want to succeed in online marketing today, you need to be creating quality content on a regular basis and sharing that content with a social following that should steadily increase over time. In the B2B sector specifically, perhaps the most important social channel to be dedicating resources towards is LinkedIn.
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When you publish a new blog post and promote it across your social channels there is usually a flurry of activity. It gets shared, Liked, tweeted, read-through, and more. But within a day or two (unless that post goes viral) the traffic and activity usually falls off. The organic value of that post won't actually kick in for several weeks, or maybe even months, depending on what the post is about, how much competition there is around that topic, and what kind of value it has built up since the day you published that blog.  

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