October 30, 2014

 

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore.  

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When we first started working with this new client back in July 2013, one of the first things we uncovered was that the site had been hit with a partial manual penalty for unnatural links. Turns out, their old SEO provider was building links like it was the Wild West (and not telling them what kind of links were being built for "proprietary reasons") and Google finally caught on to what he was doing. 

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In today's world of SEO, the real goal is to earn links naturally as often as possible. While traditional link building, as long as it is handled properly, is still very important, naturally earning links through your content marketing efforts is key to long-term success. But if you want to earn links you have to create content that people will want to link to in the long run. And while that is much easier said than done here are a few tips to help hedge your bets.

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If you're working with an SEO firm, but aren't quite sure exactly what the SEO firm is doing for you, it's time to reevaluate the relationship! Even if everything seems to be going well on the surface (traffic and conversions are improving) it's still important to know what's going on "behind the curtain". The SEO rules continue to evolve and change and unfortunately, not all SEO providers are adapting their strategies accordingly.
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One of our clients works in the medical technology field. And while the product they've created is actually pretty cool (and makes me feel like we are living in the future!), medical technology isn't exactly the "sexiest" of industries. In my experience that's something most B2B websites struggle with-they don't do fashion, or food, or consumer technology; the kind of industries that get a lot of social love.  

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