October 14, 2014

 

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a place in any white hat SEO program.  

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Before signing on the dotted line and committing to pay an SEO firm for a specified period of time it's necessary to have an understanding of the type of work that the firm does and what exactly is included in the proposed rate. An SEO program involves many moving parts and you don't want to find out when it's too late that certain items that are necessary to be successful with SEO today aren't included either because the firm simply doesn't offer them or because they charge an extra fee for those services.

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Press release distribution was once a strong weapon in an SEO arsenal. Publishing a press release provided an easy opportunity to get a page of content out there on the web that included links back to your site, and not just any type of links, but keyword anchor text links that told the search engine spiders what the page being linked to was about. Best practice was to include one link per 100 words. So, if you published a 500 word press release that meant you could get 5 links back to your site! It was SEO gold.

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Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns into sales in the grand scheme of things, but most companies are still looking for the right way to accurately measure the effect of their social media campaigns.  

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Towards the end of March, Google announced that they actively penalized MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging. MyBlogGuest was created by up Ann Smarty, a well-known blogger and social media user.

I was often invited to guest post and some people even started approaching me trying to hire me as a guest post contractor (I even didn't have a "services" page at that time), so I could clearly see the demand.  

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