October 2, 2014

 

Google Analytics is the industry go-to when it comes to monitoring your website activity and measuring online marketing efforts. Website owners can find a wealth of information, for free, including the number of visitors to the site, traffic sources, entrance keywords, and more within a specified time frame.  

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While the rules of link building have changed dramatically, it's still incredibly important that site owners and marketing managers know exactly who is linking to them and their online properties. You need to know who is linking to you so you can remove bad links as quickly as possible and leverage those high-quality links as far as you can!

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Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-conversions you can track along the way to see how well your new organic traffic is converting.

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Two of the top places for your company to be found on the web are the search engines and social media. This is where people spend the majority of their time online. Unfortunately, having a website and having social media profile pages doesn't always mean that your target audience is going to quickly find them. The search and social spaces are full of competitors and other noise, which means that in some cases it's necessary to invest in advertising in these spaces in order to gain an advantage. 

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When developing a content marketing strategy, it's often better to take a team approach as opposed to an individual approach if possible. In a very small company, sometimes there might only be one person that can handle content responsibilities. However, if you have more than a few people on your staff it makes sense to get everyone involved in content marketing efforts.  

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