September 30, 2014

 

If you're in the market to hire an SEO provider and you're looking for someone that's going to tell you the keyword rankings that they'll be able to achieve for you, you're not looking for the right kind of SEO provider. SEO providers that adhere to the search engine guidelines and practice white hat SEO will never make such promises. Why? Because it's just not possible to do so. Here's what Marios Asexandrou of STEAK's Search Marketing recently had to say about the topic in an interview.

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Since SEO is such a long term process, it's important that you take in the big picture when trying to measure the impact of your work and evaluate your SEO success. Month over month you might not see much growth in terms of organic traffic or link earning, but comparing three months to three months, or even year-over-year, you get a better sense for how much of an real impact your SEO program has had on your website.

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Recently I was searching for some specialized products on the internet and saw what looked like a promising site on my search engine results page. I clicked on the link hoping that this would be the last stop on my search and to my chagrin; I was presented with an "under construction" site. While the header on the page had the company logo and information, there was no content expect for a small type written message.

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It seems like it should be straightforward. Someone finds your business on Facebook, hits "Like" and then your content appears in their News Feed. After all, by hitting the "Like" button a user is willingly opting in to see your posts. Unfortunately, it's not as easy as it seems. See, Facebook has this thing called "EdgeRank" which is its algorithm for determining what shows up in a user's feed.

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One thing you need to be careful of when it comes to content marketing is getting into a content marketing rut, where you post and share your content to only a select few places over and over again. It's recommended to create blog posts on your site and share them on your Facebook, Twitter, LinkedIn, and Google+ pages, but if that's all you are doing you are limiting your exposure. This is especially true since not all of your social followers are even going to see what you post.  

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