September 9, 2014

 

The B2B sales cycle tends to be longer than the B2C sales cycle due to the lengthy decision making process. Organizations want to make sure that they are making the right choice for their business. The products or services that you offer must be the best match. Since many B2B products and services are expensive, decision makers aren't going to make any haste decisions. They are going to take their time conducting research on the industry and any organizations that they are considering doing business with.  

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The best links are the ones that don't just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. One or two powerful referral links can become a revolving door of traffic and keep pushing people through to your site over time.  

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Modern websites are incredibly dynamic. Instead of the standard 5-page website with text content, most websites offer a mix of text, images, video and audio components. Years ago, Flash used to be the norm for embedding dynamic content onto websites. Originally released by Macromedia and then bought by Adobe, Flash enabled site owners to add flair and multimedia content to their sites to attract visitors. However, the use of Flash has been steadily on the decline over the past few years, and there are many reasons why.

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If you've been using guest blog posting as a link building tactic for quite some time now, it's recommended that you go back and revisit each one (hopefully you have been keeping track of their locations!) and make edits so that the post is now up to Google's standards. Guest posting is still a great way to market your business and drive traffic to your website, but it's no longer good for purely link building purposes.
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Probably one of the biggest challenges that our clients face when it comes to content creation is generating a list of topic ideas. With a list of topics, you always know what you will be writing about which means that it takes less time. In a recent interview with Rebecca Lieb of The Altimeter Group, we asked, "You've been producing content for a lot of top industry sites including SearchEngineWatch.com, ClickZ, and iMediaConnection.

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