August 5, 2014

 

If you outsource SEO activities to an SEO firm, the firm will ultimately be responsible for all components of an SEO campaign which includes link building. It's true that link building has come under attack due to changes to the search engine algorithms, specifically the Google Penguin update, but link building is still necessary. What's changed is the link building approach.  

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The purpose of a search engine optimization campaign is to conduct activities that will capture the attention of the search engine spiders, and in turn get your website content to rank prominently in the search engines for related keyword search terms. The SEO campaign is in full swing, visitors to the site from the search engines have improved, but the conversion rate of the site has remained. 

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One of the most important components of a search engine optimization campaign is content since it's what can be optimized using keywords and is what generates natural links. That's why a blog should be incorporated onto your website. However, just adding a blog to the site isn't going to magically result in an SEO boost. In order for the blog to be an effective tool in your SEO toolbox you'll need to work at it.

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If you're talking about SEO today, content marketing needs to be a part of the conversation. An SEO campaign is severely limited without a steady stream of content that can be published on the web on a regular basis. Content that is written for target audience members (first priority) AND the search engines (second priority) by including targeted keywords is what will give your SEO campaign the oomph that it needs to succeed.  

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