Brick Marketing SEO Newsletter
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April 17, 2014
 Are You Dealing with a Partial Manual Action?

In early August, Google announced that they would be sending messages to site owners about manual actions being taken on the site. The messages will let site owner know if they have been affected by site-wide manual actions or just partial actions. In his example below, Matt Cutts shows how a partial manual action has been taken to a specific section of the website saying "the webmaster has a problem with other people leaving spam on mattcutts.com/forum/.

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The Benefits of Evergreen Blog Posts

Whenever clients ask what kind of content they should be writing to share in their blog, we always recommend that the content be evergreen, meaning that it will be just as relevant in the future as it is now. This is something that website owners sometimes struggle with. It's much easier to write news type posts about things that are going on in the industry right at that moment. However, that post has an expiration date on it regarding how long it will be useful.  

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Can Social Media Marketing Really Generate Revenue?

There is no denying that being active on social networks like Facebook, Twitter, LinkedIn, Google+, and other niche networks has tons of benefits. Not only does social media marketing help connect you with your existing customer base, it can also be used to introduce your brand to new potential customers. Social media platforms are also the perfect place to promote your content, which slowly builds your online author authority and expertise. The search engines are definitely encouraging "above the board" online interactions and are encouraging brands to be more social, more personal, and more real when it comes to their SEO, content marketing, and social media marketing efforts.  

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Merging Businesses? Think Before Merging Websites

While some small business owners may prefer to remain a "small business", for most business owners the goal is to grow the business over time. There are many ways to grow a business and one of them is the opportunity to merge with another business. Mergers often make sense from a business perspective.  

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

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