Brick Marketing SEO Newsletter
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April 8, 2014
 Business Changes That Your SEO Firm Needs to Know About

Many companies choose to outsource SEO work because they don't have the resources to handle all of the work that needs to be done in house. However, it's imperative that an SEO firm still be viewed as a part of the team. A successful SEO firm/SEO client relationship is like a partnership and one of the most important attributes of a partnership is communication. That communication works both ways. An SEO firm needs to communicate what they are doing and what the results are and the SEO client needs to communicate what is going on within the organization so that the SEO campaign remains relevant and efficient.

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A B2B Social Media Connection Is Far From a Sale

B2Bs have always had a much trickier relationship with social media than B2Cs have. B2Cs typically have a much larger target audience than B2Bs, which tend to operate on a niche scale. The broad target audience is much better suited for the major social media outlets, which also appeal to the masses.

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The New Rules of Link Building

As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It's not that link building is dead or pointless, but rather that many of the old ways no longer work. That's one of the things I love most about SEO; it's constantly evolving and pushing website owners and marketers to really focus on the quality of their SEO campaign, not just the quantity of links. The time of "easy win" links is rapidly ending and a new way to go about link building has arrived.  

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Target Mid Range Keywords at the Start of a B2B SEO Campaign

If you are just getting started with a B2B SEO campaign or have added additional pages to your site that need to be optimized, it's necessary to conduct keyword research. Using the Google Keyword Planner tool, you can type in the keywords that you would like to target and it will provide you with a list of additional related keywords and their corresponding average monthly search information (determined based on the location criteria that you set) and the level of competition (High, Medium, Low).

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