Brick Marketing SEO Newsletter
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March 20, 2014
 3 Types of Posts to Share to Keep Your Blog Active

There are numerous benefits to operating a business blog. It's an avenue to share your expertise with target audience members and be viewed as a trusted source of information. It helps SEO efforts by adding an additional page of content to the site each time a blog post is published that can be crawled and indexed and can eventually rank in the search engines for related keyword searches and keeps the site "fresh", which is attractive to the search engines.

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Realistic B2B SEO Goals

It's necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be realistic and attainable. Setting realistic goals for an SEO campaign requires an understanding of the nature of SEO. It's a long term process and the competition in the online space plays a large role. If you are relatively new to the market and in a competitive niche, you aren't going to skyrocket to the top position in the search engines for competitive keywords. In fact, you may never get to that top position. When it comes to setting goals for your B2B SEO campaign you need to think realistically.

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Timing Can Make or Break Your Social Media Marketing

During the last SuperBowl Oreo spent $4 million on a 30 second commercial. Do you remember it? Maybe not but I bet you heard about their "dunk in the dark" tweet that went out during the 34 minute blackout. That simple image and social update garnered 10,000 retweets in an hour and probably hundreds of online mentions, links, and stories the next day. The tweet may not have been particularly clever but it had one thing going for it that you just can't force-a great sense of timing.

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Can You Ever Have Too Much Website Security?

A few weeks ago I was poking around in a client's Google Analytics account, just to see how things were progressing when I noticed a distributing drop in organic traffic. I quickly logged into their Google Webmaster Tools account to see if there were any messages and sure enough, there was an alert that the Googlebot had been denied access to over 300 URLs on my client's site. A quick search showed that many of those URLs had been removed from the SERPs, which explained the drastic drop in traffic in such a short amount of time. We were able to track down a WordPress website security plugin that my client had installed (their site had been hacked a few times) that allowed the site manager to block various IP addresses from gaining access to the site. Somehow a Googlebot IP address had been added to that "no fly" list and the crawlers were banned from the site!  

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

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