Brick Marketing SEO Newsletter
www.BrickMarketing.com

March 18, 2014
 The 3 New Rules of SEO

SEO is a very interesting industry to work in because the game is constantly evolving. The tactics we rely on heavily today could very easily be useless, or even counterproductive, three months from now. This doesn't mean that SEO is dead or dying, only that it is changing to keep up with the times. Google is in a war against spam and, whether we like it or not, they get to make the rules of SEO. As the biggest search engine around many sites rely on organic search traffic from Google to keep their business open.  

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Additional Ways to Be Social Online

When you think of the word "social" in an online context, you probably associate that word with the big social networks that exist- Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. So when your marketing team suggests that your business or brand become more social, you automatically think that means posting more on these big social networks. Obviously, that is a big part of the equation. These social networks are certainly where the people are and provide great opportunities to get noticed and communicate with target audience members. However, there are additional ways to be social and get noticed that extend beyond the most well known social networks. "Being social" online is about having a conversation with stakeholders; others in the industry, people in related industries, and of course current and potential clients or customers.  

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Why Content Matters for the B2B Sales Cycle

According to The Corporate Executive Board, 60% of the sales cycle is over before you speak with a prospect. This means that long before you ever know that potential customer exists, before they download a white paper, register for a webinar or signup for a demo, they are well aware of your company and have a fairly solid opinion of your brand. But if they aren't learning about your products/services from a member of your sales team where are they getting their information from?  

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Cutting Corners in an SEO Strategy Will Backfire

Business owners want to see the quickest possible return on their marketing investment. However, many marketing strategies are built for the long term- to build up brand recognition over time. A sale or promotion might yield results within a given timeframe, but a search engine optimization campaign doesn't work like that. A white hat SEO campaign is a slow moving process and it takes time to see progression. Even though website owners can be told this again and again, they are still convinced that there must be ways to cut corners to speed up the process. Well, there isn't!

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
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