One of the first questions that prospects often ask during the sales process about our SEO services is, "So when can I be on the first page of Google?" While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from our efforts in any specific timeframe. Many potential clients aren't happy with that answer. They want to know what the point is then and why it's worth it to spend their money.  

There is no shortage of reasons for a company to add guest blogging and outreach to their content marketing strategy-it helps builds quality links, gets your brand introduced to a wider audience, help you connect with potential customers, grows your online authority and much, much more. But many small to mid-sized companies seem to struggle with guest blogging and outreach (and their content marketing campaigns in general) because they don't have the in-house talent to keep up with the increased demand for content. 

Linking is an essential part of website development and of SEO. Internal links from one page to the next of your site help for website usability purposes. If you reference a product or service that you offer on a different page, link to that product or service page making the experience seamless for website visitors. Outbound links to other web properties can also be a part of your linking strategy, however the only downfall to this strategy is that you have no control over the websites that you are linking out to.

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A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don't have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It's important to preserve as much of the search engine trust as possible when launching a new website. Making even a few mistakes can really hurt your SEO. Maybe your site has been around for years and you didn't really think about usability or best practice when originally setting up your URLs. URLs shouldn't be too long and should accurately reflect the content that's on the page. When it comes time to redesign a website it may make sense to change some of the URLs too.  

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