FImetrix recently surveyed banks globally to find out what they saw as the key attributes of a thought leader. Historically, many banks thought it just meant being an innovator, but there is far more to thought leadership than just innovation.

In this second of a series of articles commissioned by FImetrix, Chris Skinner, chief Executive of the financial think tank Balatro, discusses what key brand attributes can be applied to banks that are seen as being thought leaders.