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COWICHAN SOCIAL CONNECTION
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Egads! I read my December introduction to this newsletter and broke every rule about brevity and clarity. Here's a new and improved intro to this January 2015 newsletter.


Thanks for re-confirming or requesting a new addition to this e-newsletter. I spend a fair amount of time ensuring that the content is useful and timely. I am concerned when long term clients say they don't receive it or they don't see my posts in my Facebook feed. We offer specific suggestions about how to fix that in this     e-newsletter and will repeat this information again and again.

This year the word 'targeting' replaces 'engagement' as the real focus for Social Media Marketing. We address targeting in every edition in 2015 and help you to achieve your best understanding of who your clients are and where you can reach them.

A hearty best wishes for a targeted (ha!), healthy, and successful 2015. 
Click for more information
 Blogs and e-newsletters will continue to be important in 2015. They are the core of your marketing online presence. 

A blog connected with your website creates a unique URL that can be shared via all of your other social market platforms. In turn, this unique URL can be used to drive your e-newsletter readers to your website.

Both help you to educate your audience, create engagement and entertain. By sharing - not selling - you set yourself as an expert in your field.
Targeting
You will want to gain a solid understanding of who/what your target market is. Knowing this allows you create focused content to appeal to the different audiences. Targeting will also help you to define any problems that may exist in your current marketing strategy.

A sample of questions to ask:
  1. Where does your audience go for information? 
  2. Are you one of their resources?
  3. What inspires them?
  4. What are your demographics?
  5. Are they currently using your service/product?
Twitter Advertising
 
Twitter is calling it "Objective - Based Campaigns". The cost is set by you or you can bid on actions that align with your campaign objectives. To learn more at Twitter Ads. 
Facebook Trends
Facebook continues to change in 2015. There is a "graying" of Facebook as more users are over 45. It is still an inexpensive platform to advertise on but don't be surprised as rates go up. Facebook stills wants to maintain distance between the "personal" self and the "business" self. Some changes have made it easier for businesses such as including Call-to-Action text in the cover photo and providing Call-to-Action buttons. On the downside, Facebook's algorithm rewards organic reach to content-rich posts with photos or video. This trend continues to frustrate marketers but they are unlikely to move from this platform anytime soon.
Great Social Media Award Winner                       

   Chris Davies - Mr. Ink                                               Leigh Davies - Mrs. Ink

Outstanding Social Media when you can see the face behind the brand and the posts. And such a handsome, marvelous face it is! Congratulations Mr. and Mrs. Ink and Mid Island Ink Depot. Who else would you buy your toner or printer from? You are Social Media Is Simple 's first 2015 'Great SM Award winners'. I will be awarding prizes for outstanding Social Media in the Cowichan Valley every month. This month's prize? A gift certificate from my client Dinter Nursery.

I will be watching local businesses social media presence and awarding prizes throughout the year for examples of great social media moments.



Social Media is Simple is a consortium of talent lead by myself and including design, digital, communications, and PR professionals as required. We take pride in our business network and we tackle every new consulting project with passion and developed expertise.  I look forward to continuing to focus locally on the Cowichan Valley for Simplified, Effective Social Media for Business. 

 

 

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