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How Small Business Can Leverage LinkedIn
There is a continued misconception that LinkedIn is a platform best suited for large corporations. But, if you are a small business, you may be missing out on all the features LinkedIn has to help connect you find new employees, connect new clients and gain wider exposure.
Like all "free" social media platforms, LinkedIn will cost you in time and effort. You want to maintain your company page, update profiles and engage in relevant industry groups. You can pay for enhanced features but it is not necessary.
Consider aligning your business goals with your LinkedIn profile. You can "expand your network with key contacts, build your credibility with content and expand your reach by leveraging your employee base".
Five things you can do
- Create a company page: You can use your company page like an online brochure. It's another place to showcase your business to others. You can include this link in emails, on your website and on your invoices. You can share it through other online platforms.
- Consider joining Groups: You can follow like-minded business owners, share content and ideas or seek advice. Most industries have a group (or groups) of which you can join. For instance, there is a group for business owners in the Cowichan Valley.
- Optimize SEO: A LinkedIn profile can help you to optimize your SEO. Consider key words or phrases that customers may use to search and include them in your profile. This will help to move your small business up in search engine rankings.
- Add value: Like all social media, LinkedIn is not about the "hard sell". It's about interacting with all of your stakeholders. Instead, try to position your and your business as a valued resource. Create and share content you think is relevant to your audience.
- Endorsements and Recommendations: You can endorse and recommend people and businesses with whom you work. Conversely, they can do the same for you. This becomes your digital "word-of-mouth" referral. People are more likely to do business with a small business when they know other people who have used your service. Encourage people to provide an endorsement or recommendation for you.
The key point to remember, LinkedIn is for business. This is not the platform to share about the minutia of your life. Through LinkedIn, you can showcase your business through slides, interviews, video and written content. Consider this, 53% of B2B businesses have secured leads through LinkedIn.
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 | Me with Sonja Nagel, Duncan Cowichan Executive Director |
October 24 - Small Business Showcase
Social Media is Simple is pleased to have a booth at the Duncan Cowichan Chamber of Commerce Business Showcase. Stop by the booth for answers to any and all your Social Media questions, a chance to win a very wonderful Cowichan-centric prize, and the opportunity to buy gift certificates. Perfect stocking stuffers for those on your gift list wanting to improve and stay current with their social media skills.
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Cowichan Valley Social Media Club
As an active member of the Cowichan Valley Social Media Club, I am supporting our 4th annual Toys Toiletries & Toques fundraiser. I am devoting some of my time and the Social Media Is Simple Big Blue car as a pickup and delivery vehicle.
What I am excited to be doing, to ensure every #Cowichan kid doesn't have to suffer during the Holiday Season, is to BUILD A BASKET.
I will have it at my booth at the Duncan Cowichan Chamber of Commerce 's Small Business Showcase on October 24th. Anyone buying a ticket to win - which will only be $1.00 - will have their 'donation' matched by Social Media is Simple and all proceeds will go to Toys Toiletries & Toques for the 5 Food Banks in the Cowichan Valley.
Don't know what items we will be collecting? Here's a shopping list you can download and take with you.
Toys, Toiletries & Toques Date: December 6, 2014 Where: WalMart, Cowichan Commons Time: 11:00 a.m. to 3:00 p.m. |
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