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Social media, for me, is about people connecting to people
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Brenda Burch

It's always a good idea for any administrator of any Social Media network to subscribe to one or two (or more!) blogs from Social Media thought leaders.  Those thought leaders change over time. 


At one time it was just Social Media Examiner, Mari Smith, Jay Baer and some followed Jon Loomer.  Well, Social Media Examiner still remains a top pick for quality Social Media updates, but check out this list.  Is it about time for you to either add a few, delete a few you never open, and stay current with fresh material?  I used to follow Chris Brogan's every word but his content isn't what I need today. 


If you are searching for help or inspiration, blogs are a resource. If you want to keep up with everything Social Media, Marketo recommends 10 Blogs to bookmark. Of course, you can subscribe to have the latest information land straight to your inbox.

Blogging for success

What is a blog? The word, itself, is the shortened version of web blog. Blogs started as an extension of the personal log in a digital world. Blogs have grown to become an essential marketing tool for brands (personal or business) to connect with a wider audience. Blogs can help you share your expertise or engage your audience. 

However you choose to blog, here are some tips to help you create a successful blog.
  • Make a plan - It all starts here. A good plan can help you organize your thoughts, research a topic, set a schedule and incorporate strategy for social sharing. Hubspot has a great editorial calendar to help you create your plan.
  • Create customer-centric content - Your audience is coming to your blog for a reason. They want to know how you can help them to solve a problem. Always try to write content from your audience's point of view; not yours. Struggling with content? FAQ's are the easiest way to show you are the expert! If one person wants to know the answer, you can be sure more people have the same question.
  • Include personality - Your audience is more likely to connect with you if you share a little of yourself. My audience knows I am a fanatic gardener and have a deep, abiding love for anything Corgi!
  • Read other blogs - If you are unsure as to how to start, follow other bloggers. You learn what voice they use ( business, personal or a combination), their style of writing, the kind of information they share and what type of blog you aspire to. 
  • Stay relevant - Keep up with the latest news in your industry and share it with your audience. Write about how it affects your audience. You can use RSS feeds, key word specific social media searches or tools like Google Alert to keep you up to date on breaking stories.
  • Share, share, share - There are so many ways to share your blog. The trick is not to share it all at once. Create a plan where you share your blog via several platforms over a set period of time. Include a link to your blog in your newsletter, share the link through social media channels on different days and use a Call to Action; ask your fans to share on your behalf.
  • Respond to comments - In the run of a busy day, this can be difficult but people want to know you are "listening". Comments and your subsequent response can lead to more content. 
  • SEO - A blog can increase your "search" presence. Search engine bots crawl the web and use keyword searches to find you. 
  • Re-purpose your blog - You can use your blog to create podcasts or video sharing such as YouTube or Vimeo. You can re-use it if something changes or you want to remind your audience on a particular topic.
Around Town
September 25

For Duncan Cowichan Chamber of Commerce members, there will be a networking mixer at Cowichan Canine from 5:30 p.m. - 7:00 p.m.  The mixers are always excellent networking opportunities and this mixer features a demonstration by Brenda Burch, a Duncan Cowichan Chamber of Commerce Director and her Corgi Reba along with her fellow Agility students and dogs demonstrating Agility, along with training and obedience demonstrations.  Some libations and fabulous nibbles by Power Lunch.


September 30

Social Media is Simple's first Fall Session entitled 'Saving Time Spent on Social Media' - All details here.

October 1
I will be the guest speaker for the popular and effective networking group 'Meet Your Neighbours'.  I will discuss how Social Media is evolving into Social Communications and will take general questions from the Floor.  All details here.

October 22
I will present through Vancouver Island University's Continuing Education Program a two hour seminar Enhanced Facebook Business Pages.  This will take your engagement, success, and results up a notch on one of the most confusing social networks.  This session will be taught in plain English.  Details how to register.  More information in the VIU Fall/Winter Semester Brochure.

Chamber logo October 24
Social Media is Simple is pleased to have a booth at the Duncan Cowichan Chamber of Commerce Business Showcase.  Stop by the booth for answers to any and all your Social Media questions, a chance to win a very wonderful Cowichan-centric prize, and the opportunity to buy gift certificates.  Perfect stocking stuffers for those on your gift list wanting to improve and stay current with their social media skills.  Details here
Cowichan Valley Social Media Club

A planning meeting for this year's event will be held at Suelle Stewart's home in Shawnigan Lake
2089 Wildlflower Road September 30th, 7:00 pm. Watch our Facebook page for more details.



Thanks for all your help, Brenda. You are a treasure trove of online marketing advice and a good sounding board for ideas. So happy to have met you.

Ruth Nehring Koehn as posted on Social Media is Simple's timeline.



A New Look
This is a great way to enjoy the food and wine of the Cowichan Valley. From September 26 to October 5, come indulge your senses.
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Ever wonder how cranberries are harvested? This is your opportunity to learn.


I am proud to be a member of the Duncan Cowichan Chamber of Commerce and I serve as a board member.

During the summer, the Chamber offers members the opportunity to visit the sites of other chamber members. The Chamber on Tour still has a three more tours left in the summer season. Contact Elizabeth to learn more.


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Social Media is Simple is a consortium of talent lead by myself and including design, digital, communications, and PR professionals as required. We take pride in our business network and we tackle every new consulting project with passion and developed expertise.  I look forward to continuing to focus locally on the Cowichan Valley for Simplified, Effective Social Media for Business. 



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