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So, What About You?Writing the perfect "About You" bio can be a daunting task. You have many different audiences to whom you wish to introduce yourself. You want to be compelling. engaging, informative and personal. You want to communicate confidence and expertise.
Here are 10 tips to help you move beyond the blinking cursor on the blank page.
- Understand your audience - This is critical. Do not write your bio for you, write to your audience. If you don't know your audience, how do you expect to communicate with them? The better you know your audience, the better you can tell them about you and what you can do for them.
- More than the facts - Don't bore your audience with the facts. Share the real you. My audience knows I like to garden, I enjoy good food, I support the community and I love my Corgi.
- Values added - What are your values? What drives you? What are your beliefs? Usually the same values that guide your life also guide your business. People connect with people who share the same values and beliefs.
- Image is everything - Include a recent picture of yourself. It builds trust and gives people a chance to look into your eyes. We are, after all, visual creatures!
- Map your professional journey - Tell people how you got to be where you are today. Again, avoid the facts, tell a story.
- How can you help - Potential clients want to know what you can do for them them. Tell them. Be specific. Provide links to your products or service.
- Provide examples - If you have a portfolio or list of projects you have worked on, display it.
- Share your client feedback - Include client testimonials and stories about how you work and how you helped make the client's experience positive and beneficial.
- Contact information - You want your audience to know how to contact you. Make sure they can easily find this information. Include a Call to Action ex: Find out more, Call today, etc.
- It's not about you - What do you want your audience to leave with; a self - involved story about you or how your expertise can help solve their problem?
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Enhanced Facebook Business Pages Course @ VIU
I am preparing for my Continuing Education course at VIU - Cowichan Campus. I am excited to teach what I love. As always, I will be offering a lot of information on this topic.
The course description is as follows:
Minimize the amount of time spent on Facebook while maximizing results! This session is for small business owners and non-profits that already have a Business Facebook Page but need to understand thoroughly how to reach the maximum number of customers and contacts. Learn to use Facebook's features to your best advantage. Instructor Brenda Burch is a national social media trainer. Please note: does not cover initial page set-up
BMFB 010 F14D01 $65 + tax
Wednesday October 22; 7-9pm (x1)
If you or someone you know wants to learn more about your Facebook Business Page, I encourage you to sign up for an informative session.
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The five course dinner included featured Drumroaster coffee as a part of each dish. Each dish was divine in its own right. I was fully sated by the end of the evening.
This fine partnership announced there will be another pop up dinner in September. The theme will be wild mushrooms. Yum, I will be first to purchase my ticket again.
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Cowichan Valley Social Media Club
 The Cowichan Valley Social Media Club has taken a summer hiatus. We hope to bring in more engaging speakers in the fall.
In the meantime, it's not too early to start thinking about our annual Toys, Toiletries and Toques fundraiser. If you are spending anytime in a hotel, grab the unused toiletries to donate. Fill an extra backpack full of school supplies or consider a donation for our draw.
We don't have the details in place yet but November will be here quicker than any of us want to admit!
We truly put the "social" in social media.
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Thanks for all your help, Brenda. You are a treasure trove of online marketing advice and a good sounding board for ideas. So happy to have met you.
Ruth Nehring Koehn as posted on Social Media is Simple's timeline.
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