Official Airline of the Tourism
Industry Association of Canada
|
Montreal, QC
April 24 - 27, 2016
| |
Tourism Week
Locations TBA
May 29 - June 4, 2016 | |
Montreal, QC
October 16 - 20, 2016
|
Gatineau, QC
November 28 - 29, 2016
|
|
Promote your business or organization, your photo could be in our next TIAC Talk.
Submit your image today to jodacre@tiac.travel.
|
|
TIAC would like to welcome our new members who joined in December 2015:
|
|
Any questions, concerns or feedback? Please contact:
Jessica O'Dacre
Communications Coordinator
Tourism Industry Association of Canada
p: 613.688.1468
i: www.tiac.travel
|
|
|
|
TIAC at the Parliamentary Finance Committee
|
|
TIAC CEO Addresses the Finance Committee
|
On February 17th, President and CEO Charlotte Bell presented TIAC's pre-budget submission to the House of Commons Standing Committee on Finance (FINA). The 2016 pre-Budget process was truncated to four days of hearings and TIAC was one of only 89 total witnesses invited to testify. TIAC focused on the need to increase Destination Canada's budget so international visitors are aware that the low dollar makes it an ideal time to travel to Canada. TIAC also argued that the additional marketing investment is needed to compensate for the approximate 30% loss of buyer power for marketing internationally. See Charlotte's appearance at the 19:05:17 minute mark here or read her presentation here.
|
Canada made a big splash at this past weekend's Boston Globe Travel Show which attracts over 23,000 annual attendees. Under the Connecting America program, TIAC and Destination Canada presented a Canada Pavilion featuring over 20 partners from 5 provinces in one of the top 5 US source markets. The Team Canada delegation was strengthened by Canada's Minister of Small Business and Tourism Hon. Bardish Chagger, and Canada's Consul General to Boston David Alward who attended the show, participated in the activations and engaged dozens of show-goers on the incredible experiences Canada has to offer every type of traveller.
The Connecting America program is a top priority and TIAC's CEO Charlotte Bell, and Vice President's Jennifer Taylor, Ken Ross and Rob Taylor and Destination Canada's Chief Marketing Officer Jon Mamela were on hand for the weekend to manage the Canada Pavilion and to learn firsthand how to improve this initiative in US cities in the coming years.
Boston Globe Travel Show Team Canada Participants
- Air Canada
- Bay Ferries
- Chateau Madelinot- Îles de la Madeleine
- CN Tower
- Destination Cape Breton
- Destination Quebec
- Frontiers North
- Gros Morne Gatherings
- Hornblower Niagara Cruises
- La Société des Attractions Touristiques du Québec (SATQ) et Festivals et Événements Québec (FEQ)
- The Legendary Coast Eastern Newfoundland
- Linkum Tours
- Marriott Montreal Westmount
- Newfoundland and Labrador Tourism
- Niagara Parks
- Parks Canada
- Fox Harb'r Golf Resort and Spa
- Tourism Montreal
- Tourism Nova Scotia
- Tourism Toronto
- Vision Atlantic Vacations
- Yarmouth and Acadian Shores Tourism Association
|
By the Numbers - December
|
A new monthly piece in the TIAC talks will give updates on international visitation numbers to Canada. These numbers correlate with industry performance.
This month, December 2015 numbers were released, and we are pleased to see that overall we have seen a +7.5% increase in visitors to Canada! We are also pleased to see an increase of 8.3% in U.S. visitors in 2015. Also interesting, visitation from Brazil ended the year at an impressive +12.2% boost YTD; some of this is certainly due to the boost from the Pan Am games, but several positive months should allow us to remain optimistic about opportunities in this market. Mexico also ended the year strong, with +30% visitations over December 2014, and +13.7% growth YTD. This is over double the growth of 2013 for the Mexican market, and we can look forward to continued market growth with the promised visa lift this year.
|
|
Ontario Sees Potential of Sharing Economy
|
|
Province announces partnership with Airbnb
|
On Friday February 19th, the Government of Ontario announced the launch of a new pilot project in partnership with Airbnb. The project will seek to grow the potential of the sharing economy through informing consumers and homeowners on regulations.
The pilot project is meant to educate consumers and homeownersabout their rights and responsibilities when offering or purchasing accommodations through organizations such as Airbnb. The project will focus on raising awareness of:
- Tax laws
- Consumer protection rights
- Accessibility requirements
- Safety regulations
According to the province, research has shown the sharing economy can lead to benefits such as "cost savings and greater choice for consumers as well as increased access to capital for small start-ups".
See the provincial news release here.
|
|
New Appointments in Tourism
|
|
Michael Crockatt heads to Ottawa
|
|
Michael Crockatt has been named as the new President and CEO of Ottawa Tourism. Michael's arrival will coincide with preparations for Canada 150, which will no doubt be a huge opportunity for the city to capitalize on. Michael previously held positions at Ottawa International Airport Authority and aviation consulting firm InterVISTAS. TIAC would like to congratulate Michael on the new position and welcome him back to Ottawa!
|
|
|
Sponsorship Opportunities Still Available!
|
|
| | Click to download sponsorship package. |
Are you attending Rendez-vous Canada in Montréal from April 24-27? Don't miss out on the chance to expose your brand to over 420 nominated, hosted global buyers!
With 11 new options in addition to traditional methods, RVC sponsors have the opportunity to get noticed by key international buyers.
Sponsorships are sold on a "first come, first-served" basis.
Call Jenn Taylor at
902-698-0984 or email jtaylor@tiac.travel, to explore how you can maximize your investment and presence in Montréal!
|
|
TIAC Member Benefits at RVC 2016
|
|
Save Big by Becoming a Member
|
Did you know TIAC Members can save significantly on their booth price at Rendez-vous Canada 2016?
|
RVC Booth Size
|
TIAC Member Savings
| | Half Booth | $ 400 | | Full Booth | $ 800 | | Double Booth | $ 1,600 |
Did you know TIAC membership starts at $395?
Already registered at RVC 2016? Not to worry, we guarantee you a booth rebate if you join TIAC by June 30th.
Plus, TIAC Members will also enjoy the following benefits at RVC 2016:
- TIAC Members' ONLY Buyers reception
- Priority appointment scheduling
- Highlighted placement in RVC directory
- TIAC Member top positioning in online sellers search by buyers.
Plus as a member you enjoy a range of other benefits including:
- SAVE $200 on Tourism Congress delegate registration
- SAVE $100 per category, per nomination of one of fourteen Canadian Tourism Awards
- Plus you will have access to a range of members' specials saving you thousands of dollars on operating your business.
|
|
|
