Official Airline of the Tourism
Industry Association of Canada
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Montreal, QC
April 24 - 27, 2016
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Montreal, QC
October 16 - 20, 2016
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Gatineau, QC
November 28 - 29, 2016
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Promote your business or organization, your photo could be in our next TIAC Talk.
Submit your image today to jodacre@tiac.travel.
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TIAC would like to welcome our new members who joined in December 2015:
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Any questions, concerns or feedback? Please contact:
Jessica O'Dacre
Communications Coordinator
Tourism Industry Association of Canada
p: 613.688.1468
i: www.tiac.travel
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Team Canada Heads to New York Times Travel Show
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Marketing Canada at U.S. Consumer Travel Shows
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This past weekend, TIAC and Destination Canada presented a large Canadian pavilion at the New York Times Travel Show. Positioned centrally, the Canadian pavilion received the "Most Interactive" award at the show that annually features over 500 exhibitors and welcomes over 25,000 visitors. This Connecting America initiative provided a valuable opportunity to showcase Canada's unique range of products and experiences at the United States' largest consumer travel show. This mission was supported by Global Affairs Canada, through their Global Opportunities for Associations (GOA) program.
In February, TIAC and Destination Canada will also be presenting a Canadian pavilion at the the Boston Globe Travel Show.
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Canadian Council of Tourism Ministers
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TIAC President & CEO Charlotte Bell Presenting to Canadian Council of Tourism Ministers
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On Thursday, January 14th in Winnipeg, TIAC President & CEO Charlotte Bell will be presenting to the Canadian Council of Tourism Ministers on the state of the industry. This annual meeting is an exciting opportunity for TIAC to talk about issues facing our industry to government stakeholders at both the provincial and federal level. This year, Charlotte will present to the federal, provincial and territorial tourism ministers with a focus on the importance of a national effort in international marketing - and building upon the coast to coast to coast collaboration on the Connecting America initiative to expand our presence in other markets. In addition, she will take part in a Q&A on industry issues.
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Destination Canada Announces
Co-operative Marketing Program
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New Cooperative Marketing Program Under Connecting America
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Earlier in the year, the federal government committed to invest $10 million per year for 3 years in the Connecting America marketing program to increase the number of leisure travellers to Canada from key American regions.
Destination Canada has designed a multi-facetted marketing program to maximize penetration into key US markets. A unique offering under Connecting America is the newly-announced co-operative marketing fund to co-invest in new initiatives that target specific sectors like skiing, angling, culinary, golf and festivals & events that will drive incremental business into Canada.
For more information on Connecting America co-op marketing fund click here.
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Government of Canada Unveils Program to Help SMEs with Export Opportunities
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Through the new CanExport program, the Government of Canada has announced it will provide up to $50 million to help small and medium enterprises develop and seek global export opportunities over the next 5 years. The program was announced today by the Honourable Chrystia Freeland, Minister of International Trade and the Honourable Bardish Chagger, Minister of Small Business and Tourism.
TIAC is pleased to hear of this initiative, recognizing the positive effect it could have on tourism, Canada's third largest export sector. Despite a growing travel deficit, in 2013 tourism was responsible for more than $17.2 billion in export revenue. Entering 2016, our sector's need for competitive and stable long-term funding is greater than ever. CanExport will help tourism operators and businesses position Canada competitively in key markets such as China and the United States.
For more information on the CanExport program, click here.
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Overall Increase of International Visitors
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Inbound Tourism Grows by 7%
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Though the final numbers for 2015 visitation will not be complete until February, as of October 2015, Statistics Canada reports that Canada has experienced an overall increase in international visitors of 7.3%. This includes significant growth from the United States, and continued growth in China - two of our most important markets. We have also seen great numbers from Brazil and Mexico (partly due to the draw of the Pan Am games in July), South Korea, as well as steady visitation from our European markets. Hopefully with the implementation of Connecting America funding, strong industry advocacy, and the value of the Canadian dollar, tourism will stay the course for continued growth in 2016!
Beginning next month, TIAC will be sending out monthly updates about national tourism visitation numbers, including analysis on what this means for the industry. Stay tuned!
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Winnipeg Named a Top 20 Must-See Destination
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In November, Winnipeg was named by the National Geographic Traveler Magazine as one of 2016's top twenty must-see destinations. The annual "Best of the World" list is chosen by the magazine's editors and includes tourist hotspots from around the globe. Find the full list here.
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Arctic Mission Erebus and Terror Continues Search
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Following the successful Victoria Strait Expedition in 2014, One Ocean Expedition and Parks Canada once again teamed up this past summer for Mission Erebus and Terror 2015, the search for explorer Sir John Franklin's long lost vessel in the Arctic. The explorer's vessel disappeared 170 years ago along the Northwest Passage. The mission included an educational internship program meant to develop tourism and expedition management skills within Northern Communities. Find more information on the Mission Erebus and Terror 2015 here.
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Provincial Tourism Framework for Ontario
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Following the Tourism Industry Association of Ontario's (TIAO) recommendations after the 2009 Tourism Competitiveness Study, the Hon. Michael Coteau, Minister of Tourism Culture and Sport will announce the development of a provincial tourism framework in the spring.
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Pan Am Games a Win for Ontario
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The Toronto Pan Am Games were a big success for tourism in Ontario. The Games welcomed nearly 250,000 visitors from around the world and are expected to boost Ontario GDP by $3.7 billion from 2009 to 2017.
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Les Petits Frères and Sheraton Montréal Celebrate 30 Years of Partnership
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TIAC would like to congratulate the Centre Sheraton Montréal for it's long-standing partnership with Les Petits Frères, an organization that works to improve quality of life for seniors.
Every year since 1985, the Sheraton Montreal provides an annual festive Christmas lunch to 450 seniors and volunteers.
To find out more about this amazing partnership, click here for more details.
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Don Cudmore Receives TIAC Lifetime Achievement Award
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TIAC awarded Don Cudmore, the soon-to-retire executive director of the Tourism Industry Association of P.E.I., the Lifetime Achievement Award in Tourism. The award was presented in December at the Canadian Tourism Awards ceremony. Don served as executive director at TIAPEI for almost 20 years and has been working within the tourism industry for over 40 years.
For more information about Don's contribution to Canadian tourism, or the Lifetime Achievement Award, please click here.
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