January 16, 2015 - In This Issue:
RAWalmond - winter fine dining experience - Winnipeg, Manitoba
MAKE YOUR VOICE HEARD!
Let them know you support 
Connecting Americaan industry driven proposal for a new 3-year coordinated, targeted and aligned tourism marketing co-investment initiative. #cdnpoli #travel #tourism #connectingamerica
UPCOMING EVENTS
Toronto, ON
March 16 - 18, 2015
Niagara Falls, ON
May 26 - 29, 2015
May 31 - June 6, 2015
Penticton, BC
September 27 - October 1, 2015
Ottawa, ON
December 1 - 2, 2015
PHOTO OF THE WEEK

Promote your business or organization, your photo could be in our next TIAC Talk! 

 

Submit your image today to lczerwinski@tiac.travel.

NEW MEMBERS
TIAC would like to welcome our new members who joined in December 2014:
SUPPLIER PARTNERS
Elavon
WORKING TOGETHER TO GET TO 5%
Marketing, Access and Product and People

2014 was a successful year for the Travel and Tourism industry and 2015 looks to be just as promising. TIAC continues to work hard to reach the world average visitor growth rate of 5%. To meet this goal we are focusing on the following issues:


 


MARKETING
International visitors are imperative to achieving a 5% growth rate - reinvigorating the US market is an important step. Click here to learn more about Connecting America



ACCESS
Aviation input costs and Visitor Documentation are barriers for travellers. TIAC is leveraging the Government as part review of the Canada Transportation Act to improve Canada's global competitiveness.



PRODUCT & PEOPLE
PRODUCT
- Creating a strong investment environment to drive the product development and market readiness to attract international visitation,  click here to read our investment report.

PEOPLEWorking with other business organizations to pressure government action to address Canada's labour shortage. Click here to read our open letter to Minister Kenney and Minister Alexander.


 

QUEBEC CITY AND SQUAMISH START THE YEAR WITH A BANG

Listed in New York Times '52 Places to Go in 2015'

TIAC is committed to establishing a new nationally-aligned leisure marketing campaign into the United States. In the meantime The New York Times is helping spread the word about Canada's amazing experiences. On January 9th the NYT published an article listing '52 Places to Go in 2015', Squamish, BC and Quebec City, QC ranked #32 and #40 respectively. 
Visitors wait for a rare show of northern lights at Porteau Cove, outside Squamish. Credit Remy Scalza.
The US is a key component of our industry, 3 out of 4 visitors to Canada are American. With over 100M Americans now owning a passport, the time is right to re-engage the US market.

The Connecting America marketing proposal involves the federal government investing $35M a year for 3 years, to be matched by industry, to re-enter the US leisure market.

Congratulations Squamish and Quebec City! Hopefully the trend continues and Canadian Travel and Tourism products and places continue to gain international media attention.
MARK YOUR CALENDARS

2015 Tourism Congress and Canadian Tourism Awards Dates to Remember

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The 2015 Tourism Congress dates have been set for
December 1 - 2
  • Early-Bird registration will open in the spring - date TBC
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The Canadian Tourism Awards will take place on
December 2
  • Nominations open March 1st
  • Submission deadline is midnight June 15
  • Finalists announced September 9th
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This year Tourism Week will be 
May 31 to June 6
  • Stay tuned for a list of activities and initiatives to partake in

Any questions, concerns or feedback? Please contact:

Leanne Czerwinski, Manager, Communications & Production
Tourism Industry Association of Canada

lczerwinski@tiac.travel
 |  613.238.9400  |  www.tiac.travel