Tina Reed Johnson

November 26, 2014

 

Thank you for being one of our valued email subscribers!  It takes a lot of work to build a good email list, and we appreciate you. 

You probably know that email marketing is the best way to keep in touch with the majority of your customers.  We often receive questions about the proper way to use  email, so we thought we'd give you some reminders!

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#1  Be sure to get permission from each person that is added to your email list.  If you don't have permission, then you can get accused of spamming and damage your online reputation.  Not only that, but your email and/or domain name can be put in jeopardy.  Protect your online marketing efforts and be sure to make your list "opt-in!"

#2  Make it easy for people to unsubscribe from your email list.  There *must* be an unsubscribe link in a prominent location on your email.  (Please know that it is not "good enough" to have an unsubscribe link and still send out unsolicited email to your customers.)

#3  Do not send group emails without bccs (blind "carbon" copies).  If you are not using an email service to send out group emails, that is ok.  But do not display everyone's addresses on the email.  That is a *big* no-no, because of privacy concerns.

Make your list a great one by following best practices!  These tips will make your list more valuable for your business, and to your subscribers.

Here's wishing you a peaceful and enjoyable Thanksgiving holiday!
Sincerely,
 

Tina Reed Johnson

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