Greetings!
Can you believe it's almost Christmas and Hanukkah? It's time for gift-giving, and this is my eco-friendly gift to you--tips on branding your business online! Before you invest a lot of time and money in marketing, you want to ensure your name is available and consistent online, and will not be confused easily with another business. If you do the research and find that there are many other Mary Smith's or ABC Companies out there, then you may even want to consider changing your name. Sometimes even slight changes may be of benefit. For instance, I decided to include my maiden name in my personal branding which made the difference between my name being available nowhere, to it being available everywhere! If your name is set in stone, then you want to be careful about naming your accounts/pages in a way that people can find them. Search social media for businesses like yours using different combinations of words and abbreviations. Do not reserve your online names using punctuation or symbols if you can avoid it. Be sure to check Facebook's and other social media platform terms of service for name use. In any case, be sure to register your accounts on all of the popular online social media sites per the blog below. Any questions? Please let me know how I can help! We take questions through blog comments, social media, email and phone. | 
