City, State - Month Day, Year - Provide answers to who, what, where, when, why and how. Many reporters do not read beyond the first paragraph, so be sure to convey key information upfront.

Provide real, usable information. Avoid a slick sales pitch. Reporters are only interested in the facts.

Always consider your audience. Who is the primary target of this press release - reporters, investors, partners or customers? Make sure that your words are pertinent to your audience.

Stress the benefits. Avoid subjective language like "the greatest" or "the best".

Add a "Find out more..." link to additional information on your website.

Always consider your audience. Who is the primary target of this press release - reporters, investors, partners or customers? Make sure that your words are pertinent to your audience.

Stress the benefits. Avoid subjective language like "the greatest" or "the best".

Add a "Find out more..." link to additional information on your website.

Cover your company basics here - legal name, location, years in business, etc. Also include a brief description of your products or services.