Which came first, the chicken or the egg? Your floor covering is often the single largest design statement. Plan your next room design and solve your decorating dilemma by buying your area rug first. A well-chosen rug will, at a glance, define the personality of a room. Furniture and wall decoration may make bold statements in and of themselves, or may combine together to create the atmosphere you desire, but the floor covering sets the tone for a well orchestrated room.
It is simply easier to choose fabrics and tweak paint colors to match than the other way around. And of course a really good rug is an investment piece that will only enhance with time rather than deteriorate. Rugs take on a certain "patina," and age with grace where as upholstery begins to look "shabby." And not in a "shabby chic" good way.