I trust that many people who follow these notes have at least a basic understanding of how the trademark registration system works. The key to taking advantage of the system is to understand it, so it can be used to the maximum extent possible to protect the brand name, domain names which function as a trademark, slogans, the product and, in some cases, product packaging. This is best achieved if a specific individual is designated as responsible for compliance with the Trademarks Act and to coordinate with qualified counsel. While brand managers may be busy with the strategic and tactical responsibility for the brand, someone must be in charge and responsible for ensuring that this compliance function is fulfilled.