PRESS RELEASE
For immediate release
3 December 2015
For further information on 
Lifeline Fire & Safety Equipment, 
please contact:
Jim Morris
Lifeline Fire & Safety Systems
Tel: +44 (0)24 7671 2999
 LIFELINE USA IS GO!
Lifeline Fire & Safety Systems are pleased to announce that a new facility has been set up to cater for the North American market. 

The new entity, called Lifeline USA, has been set up in partnership with racer, team owner and founder of BimmerWorld, James Clay. Lifeline USA will be based in Dublin, Virginia and will distribute, service and re-fill the entire range of Lifeline fire suppression systems, giving the North American market unrivalled access to Lifeline's unique service and maintenance expertise.

In addition to the entire fire suppression systems range, Lifeline USA will also offer Lifeline's ranges of quick releases, rain lights and mirrors. Initially, Lifeline USA will focus on the Road Racing market, but development plans for dedicated Circle Track and Drag Racing SFI systems are already underway and will be on offer in the future.

"I am very proud to set up Lifeline USA", commented James Clay.

"It is an honour to be working with a fantastic company like Lifeline, to be able to bring a superior product line to the American market. I am very much looking forward to bringing the existing Lifeline products to the market, as well as developing brand new, US racing series focussed, ranges."

Jim Morris, Managing Director for Lifeline, stated: "James not only has a very good understanding of the needs of the racer when choosing fire suppression equipment, he also has great expertise in distribution, so we are delighted to have him on board for Lifeline USA."

Lifeline USA will be at the Performance Racing Industry Show in Indianapolis from 10-12 December 2015, on stand no.4043.

For further information, please visit www.lifeline-fire.com, or contact [email protected]

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NOTES FOR EDITORS

LIFELINE FIRE & SAFETY SYSTEMS
Since the company was formed in 1984, Lifeline has become the leading manufacturer of fire safety equipment and fire safety systems to the motorsport industry.

The first generation of systems produced by Lifeline were manufactured using Halon 1211 as the extinguishing agent. Following the Montreal Protocol, Halon was decommissioned as an extinguishing agent. Lifeline then took the pioneering route of introducing a lightweight, environmentally-friendly, foam-based extinguishant Zero 2000.

Current Lifeline motorsport systems use either Zero 2000 foam-based extinguishant or the advanced Zero 360 gaseous extinguishant (3M™ Novec™ 1230). Both products are fully FIA approved for international motorsport. A range of SFI-approved Zero 360 has also been created for the North American market.

Lifeline also offers a comprehensive range of fire suppression systems using gas, foam or powder extinguishing agents for all other kinds of transportation, such as trains, buses, armoured vehicles and boats. Systems can also be supplied for the protection of machinery and any other enclosed space which requires fire protection.

As well as Lifeline's range of fire safety equipment and fire safety systems, they also produce quick-release steering bosses for all types of competition vehicle, high-intensity, FIA-approved rear LED rain lights, FIA homologated rollcage padding and high-quality digital tyre pressure gauges.

Lifeline's continuous commitment to research and development ensures that its customers have the most innovative and cutting-edge products available, the same products used by the majority of world and national championship-winning drivers and constructors.

Winner of the Motorsport Industry Association (MIA) "Small Business of the Year" award in 2007 and "New Markets" award in 2011 and winner of the "Most Innovative Product of the Year" award at the 2008 World Motorsport Symposium, Lifeline is Lloyds Register ISO:9001 accredited.


[Distributed by CDWrite on behalf of Lifeline Fire & Safety Systems. To unsubscribe from all CDWrite email lists, please reply with "STOP" as the subject line]

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