In order to understand the following Win-Win proposal we are offering you, it's important to understand how the real estate market on the Costa del Sol normally works.
There are agency's whose priority nº1 is to list property's and sell them to direct or indirect clients. Let's call them property-focused agencies (PA).
There are other agencies whose priority is to concentrate on finding serious buyers. Let's call them client-focused agencies (CA)
PA's normally try to sell their direct listings (= full commission for them) and only in worst case scenario - i.e. if they might lose a client - do they offer listings from other agencies (=shared/half commission) as well. For sure they will tell you differently but their property proposals and marketing department talk a different language. Their priority is the seller and they are obliged to achieve the best price for their seller. As a result they offer fewer (quantity & quality) properties and try to sell them at the highest price they can get.
CA's have a more demanding job. They don't simply distribute the properties they already have. First, they first listen to your requirements and priorities and only then start to search for the best matches within their entire network. Their priority is the buyer. As a result they offer more (quality & quantity) and better-matching properties and, in addition, are in a stronger position to negotiate the best price for their client.
The vast majority of agents are PA's. The vast majority of clients don't understand the difference between PA's and CA's and believe they have to work with both types of agent. But for the PA's, such clients are routine daily business in what is just a numbers game for them. For the CA's, such clients do not receive the same priority as other clients who have chosen them as their main advisor, to coordinate everything for them.
In other words, the majority of buyers invest too much time and effort in the property search, don't get the
best service possible, make more compromises than necessary over the property they
finally buy and end up paying too much money for it.
At Citadelle Consulting, we have reversed this no-win paradox in a professional and transparent way to create a Win-Win situation for both of us. We prefer to dedicate our time, effort and expertise to the serious buyer who understands the mutual advantage of using us as their main adisor.
Conclusion: Choosing a good PA as your sole/main Agent is a Win-Win (1+1=3) Situation
Through us, you will have access to all the properties offered by other agencies, developers & banks. In addition, you will have our wholehearted commitment to work hard for you to make your dream come true. You will enjoy well-organised viewings, you will not waste any time on useless viewings and, most important of all, you will find your dream home and purchase it for the best possible price.
From our point of view, if your dream home exists we know we will find it, therefore we will for sure earn our share of the commission. We prefer happy clients and a 50:50 shared commission with PA's to simply circulating properties where we would not have to share commission. Taking this long-term view is already paying dividends. After all, 50% of something is better than 100% of nothing!
We've prepared some answers to other questions you may have to show you why.
Are you still worried you'll have less choice of properties with a sole agent?
You will actually have more choice. We collaborate with 600+ local realtors, developers, banks and private sellers to offer over 60,000 properties for sale on the Costa del Sol. Thanks to the network of business contacts we've made in Marbella since 1994,we also have privileged 'insider' access to other properties you will never find on the internet - the truly great deals that are snapped up before they ever come to market. Not only that. If you see other interesting properties anywhere - on the internet, on a house For Sale board or in another agent's window - you can just forward us the details and we'll take it from there.
Do you think you can't work with us if you are already working with other agents?
If this is the case but you would prefer our sole/main agency solution, you only have to instruct the other agents accordingly. Simply explain that they should collaborate with your personal advisor who coordinates all viewings and due dilligence for you. In private banking, a good client is not expected to work with many clerks from different banks. Why should a property buyer be any less demanding?
Are you concerned that the total agency commission will be higher if 2 agents are involved in the sale of the house you buy through us?
It won't cost you one centimo more! If the PA (property-focused agency) has no buyer whilst we, the CA (client-focused agency) do, the PA simply splits the commission 50:50 with us. The total commission stays exactly the same (it has already been agreed during the listing process with the seller, who pays it).
Have you considered the extra advantage of working with an agent-builder?
We don't only sell properties. We build and refurbish properties too. Our in-house architects, planning experts and valuer give us the expertise to assess the price, quality and potential of every property you are really interested in. That's a lot of expertise in one point of contact and one of the reasons why we are able to negotiate better prices for you. Sellers are more reasonable than generally assumed, providing you can prove to them (by comparing over 60'000 resale and new build properties) that their own property is worth less than they expected in the current market situation.
Prices starting now from 110.000€ for a 2 bed apartment