Greetings!
Whether you have a product-based business or offer a service through your non-profit, your core mission is to help people with something in some way.
Yet sometimes, the need for your product or service is not always easily apparent. How do you get your future customers or clients to understand what it is that you do?
Today's article is a case study in how video can help you do just that. We feature Cherlyn Jenkins, inventor of the Cozywoggle, a must-have for those with young children. To see how her car seat friendly coat works, watch this video.
Whatever type of coat you wear, I hope you're staying cozy and warm this chilly winter week!
Warmly,
 Debbie Brodsky DMB Pictures, LLC P.S. I love hearing from you. Send me an email anytime. |
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Show and Tell with Video
Cherlyn Jenkins' Cozywoggle video tells the story of her car seat safe coat. In less than 24 hours, it had over 1,000 hits on Youtube and over 30 shares on Facebook. The video legitimized her product, created buzz and put her on the map with the leaders in the car seat safety industry. (And she used one of our low-cost packages to do it!) |
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Raving Fan
My company and product are new and I wanted to introduce the concept of my coat through video. It was very important to me that the video was a quality production. Choosing DMB Pictures to create my video was the best decision that I could have made. Debbie is the epitome of a professional. Through her impeccable communication skills, organization, and professional manner, she produced the video that I imagined and hoped for.
During our initial interview she was quickly able to figure out exactly what I wanted to portray and how I wanted to do it when I was unsure myself. I was extremely nervous about being in front of the camera, but Debbie was able to talk me through it. Even when our scheduled "coat model" became ill right before the shoot, she was able to keep filming on schedule.
I was so happy when she sent the final video. It was exactly what I wanted and portrayed the company and product the way I had hoped. The video received over 1,000 views in the first 24 hours after it was posted and has really put my product out there for discussion in parent and car seat groups. I really feel that video reaches so many future customers and has been invaluable to me.
Cherlyn Jenkins, Owner, CJ Kids, LLC
The Cozywoggle |
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Connecting with Your Customers
Cherlyn Jenkins needed a video to get the word out about her ingenious invention. But how do you showcase a product or service that's not an obvious "need" to your customers? Read more...
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