ASCCA What You Need To KnowApril 13, 2015
Final Instructions/Reminders for Legislative Day

ASCCA's Legislative Day with CAA is tomorrow, April 14, 2015. Meet at the State Capitol in the Basement Eureka Room at 8:00 AM. Here is the day's agenda. 


For complimentary cab service from the airport to the State Capitol, call Richard with Chaz Cab at (916) 952-8531. Advance reservations preferred.


Questions on the morning of Legislative Day regarding directions or logistics? Call Lauren Stoddard at 925-470-0809 (cell). 


ASCCA's Advocacy Fund Reaches $2,475; More Donations Needed

Another $200 has been donated to the ASCCA Advocacy Fund since last week's update, bringing our total raised to $2,475 so far! Thank you!


Can you help us reach $2,500? Our overall goal is to reach $30,000.


Donate here

BAR BAG Meeting and Public Workshop on April 22

The Bureau of Automotive Repair (BAR) has scheduled its quarterly BAR Advisory Group (BAG) meeting on Wednesday, April 22, 2015. The BAG meeting will be from 9:30 a.m. - 12:30 p.m. in the Department of Consumer Affairs, HQ2, Hearing Room 186, located at 1747 North Market Boulevard, Sacramento, CA 95834.


BAR will also conduct a public workshop to review the Automotive Repair Act, changes in automotive technology, and current exemptions from the definition of "repair of motor vehicles."  The workshop is scheduled from 2:00 p.m. - 4:00 p.m. in the same meeting location.


Workshop Notice

iATN Review -- A Quarterly Newsletter Worth Checking Out!

Scott Brown, iATN President, writes: "In this edition of the iATN Review we cover some excellent topics: shorted class 2 network buses, Mazda 6 timing and related codes, GM TIS2Web, Nissan NATS I-Key, differentials & noises, intermittent battery drain, used BCMs in GM products and more."


Read the iATN Review


NorCal Lead 158-130 After First Phase of Countertop Display Contest; Entries Worth 2 Points Until June 30

ASCCA's countertop display contest has 3 phases, with different points available in each one. From now until June 30 -- the second phase -- contest entries are worth 2 points (plus a bonus point for having both displays). That's still enough points to win the contest for either side, as many shops have yet to send in their photos. Need a display or two or ten? Have a contest photo to send in? Send your request or contest photo to [email protected].


Dance with the One that Brought You

Maintaining customer loyalty is critical for your auto shop's success. Why do regular customers leave? Curiously, most business owners and managers have the exact wrong idea about why customers leave. Most people believe that customers leave because they found a lower price, or because their needs have changed.... Drum roll please - Wrong! 


Read "Best Ways to Keep Customers From Leaving" from


Help Develop the New Brake and Lamp Adjuster Exams

BAR is planning to develop new exams for both the brake and lamp adjuster licenses and needs subject matter experts (SMEs). BAR is asking our members who hold a brake and/or lamp license if they would like to participate. The SMEs will work with DCA's Office of Professional Examination Services to write the exam questions. This ensures the exams are relevant, fair and defensible.  BAR plans to begin working on the exams within the next year or so and would like to start a list of SMEs. BAR does offer compensation to SME's for certain projects/ exams/ workshops as well as travel reimbursement. Anyone interested in becoming an SME should email Janelle Calindas, of the BAR, Smog Check Engineering & Research Branch, or call her at 916-403-0151, and get your name added to the BAR list.

Business Groups Armoring Up Against $13 Statewide Minimum Wage Proposal

Intent on shooting down a proposal to raise California's minimum wage to $13 an hour, a trade group for restaurants released a report Tuesday that showed the law would hike up costs to the state up to $840 million, without providing a mechanism to cover those costs.


Read the rest of the article from The Sacramento Business Journal


Help ASCCA Grow with the Recently Approved Special Membership Drive Tied to ASCCA's 75th Anniversary

To commemorate ASCCA's 75th Anniversary and help grow our members, our Board of Directors approved a limited offer to new members: $75 membership, starting now! Help us grow the association by recruiting new members! Chapters can sweeten the pot by adding their own incentive. Fine print: $55 application fee applies; Canceled members in the last 12 months are not eligible; No point/spiff for One Member Can! campaign; Regular (ARD) members only.


Let Your Customers' Words Ring Loudest

According to the marketing group ODM, about 90% of consumers trust the word of people they know and 70% of consumers trust the word of people they don't know! The most powerful persuader in the marketplace, apart from a customer's own experience, is the opinion of someone they know. The majority of prospective customers spend time researching online or through social media before they buy.


Read "6 Overlooked Ways to Use Client Testimonials" from


ASCCA's Member of the Month for April: Rory Balmer

Rory Balmer of Twin Peaks Auto Service in Twin Peaks is ASCCA's Member of the Month. Rory is a past ASCCA Chapter 14 President and a past ASCCA Membership Committee Chair. While working full-time at his business, he also attends De Vry University, where he is completing a BA degree in technical management. He will be attending Washington State University, entering into the Executive MBA program. ASCCA Past President Mary Kemnitz says Rory is "One of the most effective committee members I have ever had the pleasure to work with. He has won the "One Member Can Campaign" twice. He has had a significant impact on the growth and energy within Chapter 14.


Read about past members of the month here.


Deadline for Early Bird Prices at Summer Conference Extended to April 24; Register Before Then and Save $$$

We are extending the early bird cut off for registering for the ASCCA Summer Conference to April 24. That means you can still register and save up to $100! The full conference rate for Management is $299 now and will be $399 after April 3. Conference details can be found at our summer conference web page. Questions? Contact Rachel Hickerson in the ASCCA office ([email protected] or 800-810-4272)


Order Raffle Tickets Here


California Automotive Teachers (CAT) Bi-annual Conference to be Held April 24-25 in San Bruno

Skyline College in San Bruno is hosting the Spring CAT 2015 Conference held April 24-25. Eleven hours of training are planned to meet NATEF requirements. On Friday and Saturday, there will be technical seminars, exhibitors, and door prizes. RSVP by April 13, 2015.


More info and to register


G&K Services' First Aid Services Improve Workplace Safety
G&K Services offers several first aid kits and cabinets for mobile units and shops, which exceed all industry regulations, including OSHA and ANSI standards. Other new products include blood borne pathogen kits and a first aid responder eye wash station. For more information, email Leslie Kipnis or call 949-877-2750, or email Kathryn Kuskie or call 562-246-3022.

Member Discount Alert! ASCCA Partners with Educational Seminars Institute (ESi) for Discounted Courses

Seminar courses are normally $149.95. ASCCA members pay only $95 per attendee -- a savings of almost $55 per class! Service writer courses are normally $1,500. ASCCA members pay only $950 per attendee!


Click here to take advantage of this offer


Recall Notices from the NHTSA
There are so many recalls from NHTSA each week that it is becoming impossible to keep up with them. Therefore, here are links to a few places that list the recalls as they come in.

Thank You ASCCA Sponsors!

Armstrong & Associates

BG Products

Contact Us
(800) 810-4272
Automotive Service Councils of CA
One Capitol Mall, Suite 800
Sacramento, CA 95814
In This Issue
Legislative Day Update
Legislative Advocacy Fund
BAG Meeting on April 22
iATN Review E-Newsletter
Contest Update
Dance with the One that Brought You
Help Develop Brake and Lamp Exams
Business Groups Oppose Minimum Wage Hike
New $75 Membership Drive
Let Your Customers' Words Ring Loudest
Member of the Month
ASCCA Summer Conference
CAT Conference April 24-25 in San Bruno
G&K Services New Products
ESi Courses at a Discount!
Recalls from NHTSA


Quick Links
Join Our Mailing List
Follow us!
Like us on Facebook Follow us on Twitter