ASCCA What You Need To KnowNovember 10, 2014
ASCCA Members Can Take ESi Courses at a Big Discount; Course Dates are Nov. 22, Dec. 1, and Dec. 2

One of ASCCA's newer member benefits is being able to take Educational Seminars Institute (ESi) classes, which usually cost $149.95, for only $95! Classes coming up are on "Sales and the Customer Experience" and are offered Nov. 22 in La Palma, Dec. 1 in Santa Clara, and Dec. 2 in Fairfield. All proceeds from course registrations go back to ASCCA, helping us bring you even more member benefits. The number of ASCCA discounted courses is limited, so register today!


Link to more information and the registration area


ASCCA Member of the Month - November

The ASCCA's member of the month for November is Steve Elstins, owner of West Coast Muffler in Concord. Steve was nominated by Chapter 20 because of his passion to make a difference in the industry. He has organized a Father's Day car show for the last 20 years and donated the proceeds to charity. Steve is also an ASCCA board member, chairs ASCCA's Education, Training and Information Committee, and is a member of ASCCA's Summer Conference and Government Affairs committees.


Know someone deserving of being ASCCA Member of the Month? Nominate them! More info here

Click here to read about previous ASCCA members of the month.
Hyundai and Kia Fined for Overstating Gas Mileage
Automakers Hyundai and Kia have been fined $100 million (plus over $200 million in lost regulatory credits) for overstating fuel-economy standards on 1.2 million vehicles, including some of their most popular models, such as Hyundai's Elantra, Accent, Veloster and Santa Fe vehicles, and Kia's Rio and Soul vehicles. Other automakers are wary about what this means for them.

Read The New York Times article
Steps to Take Before Trying to Sell Your Shop
If you are thinking about selling your shop some day, don't be fooled into overestimating -- or underestimating -- its value. Take steps now to clean up the books, establish better business procedures, and increase its attractiveness to potential buyers. Then you can come up with a reality-based price for your business.

Greg Potter Named ETI's New Executive Manager

The Equipment and Tool Institute (ETI) has named Greg Potter as its new executive manager, effective November 1. Potter has held many position with ETI since 1985. ETI is a trade association of automotive tool and equipment manufacturers and technical information providers. In his new post, Potter will help influence ETI's member companies' products and market, and address the challenges they face in repairing vehicles correctly.


Read the press release


Potential Customers are Increasingly Using Mobile Searches to Find Businesses
There are more mobile phones than TV sets, laptops, and desktop PCs. Consequently, mobile advertising is on the rise, and automotive service professionals need to be part of that, writes Bryce Evans in Ratchet & Wrench. They also need to know how to convert inquiry calls into jobs at their shops.

Deadline for Signing up with DFG and Getting an ASCCA Dues Rebate is this Friday - So Act Now!

DFG is the exclusive merchant services provider for ASCCA. DFG offers ASCCA members preferred low-cost merchant processing. ASCCA members need to sign up with DFG by the close of business on Friday, November 14 in order to receive a $350 dues rebate check during the first week in December (just in time for the holidays!). Go to or call the toll free number (877) 326-2799 to sign up.


Member Benefit Extended! ASCCA Discount on DAD Device Good Through the End of this Year
Applus Technologies, Inc. ("Applus") is pleased to offer ASCCA members a 15% discount off the retail price of each Applus Smog DADdyŽ full system. To obtain the discount, Applus Technologies asks that ASCCA members wishing to purchase the units order on their website and enter promotion code "ASCCA" in the appropriate space on the order form.  

This offer will expire December 31, 2014. ASCCA members will receive their discount immediately upon purchase. In cases where established members have made purchases prior to the date of this agreement, Applus will adjust the purchase price to reflect the aforementioned discount.

Recall Notices from the NHTSA This Week
2007-2009 Mitsubishi Outlander
Brake Lamp Switch may not Function

2015 Lexus RX350;
2014 Toyota Avalon, Camry, Sienna, Highlander
Fuel may Leak from Fuel Delivery Pipe

2010-2014 RAM 2500, 3500, 4500, 5500
Fuel Heater may Leak and could Increase Fire Risk

Nissan Infiniti QX56

Thank You ASCCA Sponsors!

Armstrong & Associates

BG Products

Contact Us
(800) 810-4272
Automotive Service Councils of CA
One Capitol Mall, Suite 320
Sacramento, CA 95814
In This Issue
Save the Date! 2015 ASCCA Summer Conference
ESi Courses at a Discount
ASCCA Member of the Month
Hyundai and Kia Fined
Do This Before Selling Your Shop
Potter Named ETI Executive Manager
Mobile Searches on the Increase
DFG Offers ASCCA Dues Rebate
Applus DAD Device Discount Extended
Recalls from NHTSA

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