ASCCA What You Need To KnowOctober 6, 2014
ASCCA Member of the Month - October
The ASCCA's member of the month for October is Jonathan Summers of the California Smog & Automotive Institute in Riverside; he is a member of ASCCA Chapter 14-Inland Empire. Jonathan has been an ASCCA member since 2012. He and his wife run a school that conducts automotive training for young technicians. He is also the owner of an auto repair shop and is an active supporter of the ASCCA.

Click here to read about previous ASCCA members of the month.
Home Depot to Begin Selling Auto Repair Parts
As reported in Ratchet & Wrench, Home Depot has launched a do-it-yourself (DIY) auto repair segment. Reading the comments below this article is fascinating, including one comment made by the ASCCA's own Dennis Montalbano: "Changing an electrical plug baffles most homeowners. Can you imagine replacing a coolant charged alternator on a BMW? Fixing vehicles is not for DIYers anymore."

Is It Faster to Weave in and Out of Traffic or Stay in One Lane?
The TV show "Mythbusters" sought the answer to this question in one of their recent episodes. Should you be a lane changer or a steady driver if time is your primary consideration? Are there other factors to keep in mind? 

The Right Signage Can Attract New Customers
Attracting new customers is important for achieving a thriving business, writes Andrew Johnson in Ratchet & Wrench. And one important way to do this is by having effective business signage. Old, boring signs won't attract new customers. The solution: get a new sign (and put up an ASCCA "The Sign You Can Trust" sign while you're at it).

Car Care Council: October is Fall Car Care Month
October is Fall Car Care Month. The Car Care Council helps you get ready with five easy and free ways to update your website and communicate with your customers.

DTSC Draft Plan Could Affect Auto Care Industry Products
Auto CarE-news reports that the California Department of Toxic Substances Control (DTSC) has released a draft work plan to comply with the new California Safer Consumer Products law over the next three years. Some auto care industry products could be subject to the first round of requirements. Comments can still be submitted to the DTSC on the draft plan.

Surefire Ways to Get Referrals
Referrals are an important source of new business. However, rewarding current customers for referrals with discounts isn't a good way to get referrals. Learn three foolproof referral strategies in this article from Ratchet and Wrench.

Member Benefit Extended! ASCCA Discount on DAD Device Good Through the End of this Year
Applus Technologies, Inc. ("Applus") is pleased to offer ASCCA members a 15% discount off the retail price of each Applus Smog DADdyŽ full system. To obtain the discount, Applus Technologies asks that ASCCA members wishing to purchase the units order on their website and enter promotion code "ASCCA" in the appropriate space on the order form.  

This offer will expire December 31, 2014. ASCCA members will receive their discount immediately upon purchase. In cases where established members have made purchases prior to the date of this agreement, Applus will adjust the purchase price to reflect the aforementioned discount.

Recall Notices from the NHTSA This Week

2013-2014 Cadillac XTS; 2014 Chevrolet Impala
Re-program Sensing and Diagnostic Module

2014 Toyota Tundra CrewMax and Double Cab
Possible Improper Side-Curtain Air Bag Deployment

Wait, there's more! GM Issues 2 More Recalls for SUVs, mini cars (Sacramento Bee)
Thank You ASCCA Sponsors!

Armstrong & Associates

BG Products

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Automotive Service Councils of CA
One Capitol Mall, Suite 320
Sacramento, CA 95814
In This Issue
ASCCA Member of the Month
Home Depot Selling Auto Repair Parts
Is it Faster to Stay in One Lane?
Signage Make a Difference
October is Fall Car Care Month
DTSC Plan Could Affect Auto Industry
Surefire Ways to Get Referrals
Applus DAD Device Discount Extended
Recalls from NHTSA

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