ASCCA What You Need To Know

June 9, 2014

Registration Still Open for the ASCCA Summer Conference

Bring your whole team to this year's conference to participate in our Management Training Track and the new Technical Training Track! All meals and events are included in the cost of registration.

To see the current schedule, click here

Auto Trade Associations Challenge Consumer Reports Article (Auto CarE-News)

Four auto trade associations have sent a joint letter to the editors of Consumer Reports, disagreeing with their story that warns consumers not to use non-OEM filters.

Use the Marketing Tools ASCCA has Created for You!

The ASCCA Public Relations Committee has created several ways for you to help brand the ASCCA logo with the public - the "Sign You Can Trust" adjunct signage, the A-
Frame Countertop Display, the "Chalk on the Floor" video, and the ASCCA Facebook University. Click on the link below to see the flyer with all the details.

Marketing Flyer

Aftermarket Manufacturer BWD Adds 881 New Part Numbers (R&W Insider)

Standard Motor Products Inc. announced Tuesday the addition of 881 new part numbers to its BWD engine management line, covering domestic and import vehicles.

ASCCA Member of the Month - June

The ASCCA's members of the month for June are Pete and Darlene Peterson, retired members from Chapter 14 (Inland Empire). We will have more on them in the next issue.

Click here to read about previous members of the month.

Competitive Shops Focus on Value (R&W Insider)

Independent auto shops should develop a value-based pricing model, says R&W Insider columnist Bryce Evans. Don't compete by having the lowest price in town, but rather by have a standardized, profitable pricing model.

Improve Service Performance by Acquiring Customer Feedback (R&W Insider)

If you want to identify strategies to improve your shop, you need an outsider's perspective. A mystery shopper program is one valuable way to get this. Using this tool can help you pinpoint anything that needs improvement in your operation.