What You Need to Know 
To Elevate and Unite Automotive Professionals, and Give Them Voice

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ASCCA Summer Conference a HUGE Success!


  Summer Conference Logo

The conference was a huge success, with attendance up over 30%! Both attendees and exhibitors were excited to see the growth, enthusiasm and forward motion taking place within ASCCA.


The conference kicked off on Friday afternoon, with a training by Dan Gilley of RLO Training, How to Survive and Prosper in the Auto Repair Business. The evening ended with a Welcome Reception where attendees networked with their fellow members and shop owners.

Saturday began with ASCCA President, Jack Crawley making opening remarks, followed by a legislative update by ASCCA Legislative Advocate, Jack Molodanof. Keynote speaker, Bill Haas, CEO, Haas Performance Consulting, LLC presented "Rewarding Bad Behavior", followed by speaker Margie Seyfer, who presented "Impact Presentations- Lip Service: First Class Telephone Skills."


Following lunch with our exhibitors, speaker Maylan Newton, CEO, Educational Seminars Institute presented, "Success or Struggle you Decided!". Closing out the educational part of the day, a Top Shop Panel Discussion: Learn how to get the look from the shops that shine was moderated by Mary Kemnitz, ASCCA Vice President, with panelists including, Gene Morrill, Certified Automotive Specialists; Larry Moore, Larry's Auto Works; and Scott Osborne, Osborne's Automotive.


The evening ended with a Fun Night with Exhibitors, which included a grand raffle prize from AESWave of an Autel MaxiDAS Scantool, with a retail value of over $2500! Lee Chesnin of BVA, Inc. in Santa Monica, CA was the winner of that great prize.  


Once again, Rory Balmer of Twin Peaks Auto Service was awarded an iPad in the One Member Can! campaign- winning two years in a row! Rory has done an exceptional job recruiting new members to the association, and now serves as the Chair of the Membership Committee.


The Public Relations Committee concluded the Sign You Can Trust campaign by recognizing the winners of their drawing, 4th place - Roy Doral of Doral's Auto Repair from Chapter 16, and Ken Fritzberg of Solano Way Auto Repair, Chapter 20 won personalized ASCCA jackets; 3rd place - Joe Picker of Reseda Automotive Center, Chapter 5 won a $100 Visa gift card; 2nd place - Margie van Lierop of Viking Auto Care Corp, Chapter 50 won multiple cases of synthetic oil; and 1st place - Jim Boucher of Mira Mesa Automotive Repair, Chapter 24 won a limited edition print by wild life artist Sandra Jordan - all for hanging their new signs and submitting photos into a drawing. The PR Committee also launched their new consumer focused Facebook page, Auto Repair Help by Automotive Service Council of California.


The ASC Education Foundation awarded Heather Cohen of Saddleback College in Mission Viejo with an educational scholarship for her outstanding academic achievement.


Finally, the Members of the Month for 2012-13 were recognized - James Justus, Art Ratner, Dave Kemnitz, Bob Toepp, John Camara, Kris Cesena, Cindy Brown, Gene Morrill and Denise Pina were the outstanding ASCCA members who were nominated by their peers and selected by the Membership committee for their leadership and dedication to ASCCA.  


James Justus of James Automotive in San Diego was awarded the Member of the Year Award. James has been a member of ASCCA for over 40 years! He continues to be instrumental in legislative issues and his support of the association knows no bounds.


ASCCA's Conference Committee is already at work on next year's conference, where a new technician training track will be added to the conference schedule. SAVE THE DATE - June 27-29, 2014!




BAR Announcement Regarding Smog Check Expenditures      

FYI: Effective July 1, 2013 the minimum smog check expenditure required before a repair cost waiver may be issued will increase from $450 to $650. Repairs that begin on or before June 30, 2013 will be held to the previous repair cost waiver minimum of $450.


Adjust your signage to reflect the change.



2013 Summer Conference a HUGE Success!
BAR Announcement Regarding Smog Check Expenditures
ASCCA Launches Consumer Facebook Page
June Member of the Month

Margie van Lierop, VIKING Auto Care Corp., Irvine, CA

In her own words: "My background is in media sales and marketing working for CBS or ABC affiliates for fifteen years. When I left the corporate world I started my entrepreneurial quests in small local advertising agencies and media consulting services which led me to a fun entrepreneurial adventure in starting a magazine titled "Beach Cities Style" which I founded, owned and published for 6-years in South Orange County. I sold that publication in 2008.


I have also dabbled in the music business touring with Bruce Springsteen and the E-Street Band, Ringo Starr and His All-Star Band, White Zombie, Wynonna, Tim McGraw & Faith Hill. But this is another adventure for another time.


Now, I am businesswoman who owns an automotive repair shop and am taking a crash course, no pun intended, as to what needs to be applied toward the success of my business. Running my shop has been a huge learning curve for me especially making sure that I brand my business as a "woman-owned-and-run" business.


My media, sales & rock star experience has led me to hone my skills to provide the ultimate "Rock-Star" experience to each and every customer that steps foot into my shop.


My affiliation with ASCCA and Chapter 50, as well as other professional organizations and other shop owners has propelled the recognition of my shop in a very short time.


I am fortunate to have connected with ASCCA and attend every meeting to learn everything possible from those that are the "sages" in the business."

ASCCA members like Margie are shining examples of how One Member CAN Make a Difference! 


Calendar of Events


Team Weekend

September 27-29

Embassy Suites Sacramento

Sacramento, CA 



"Like" ASCCA's Consumer Focused Facebook Page!


ASCCA has launched a consumer focused Facebook page Auto Repair Help by ASCCA. You can find us at  http://facebook.com/AutoRepairHelpbyASCCA.

The page is a piece of the Public Relations Committee's push to brand ASCCA to the motoring public. The committee envisioned a page that would provide useful auto repair tips to the average consumer and would, at the same time push those consumers to look to ASCCA for reliable auto repair information, and drive them to look for  ASCCA shops in their local communities. In collaboration with AutoVitals, Inc. the page has come to life!

AutoVitals is developing two apps for the page which will soon be available, 1) My Car - the My Car app will allow consumers to enter the make and model of their car and get maintenance information for their specific vehicle- the app will also contain a "Find a Local ASCCA Shop" feature which will include all active ASCCA shops, similar to the Find a Shop feature on the ASCCA website; and 2) ASCCA University- the ASCCA University app will be a video auto repair FAQ component, with several short videos.

The Public Relations committee selected AutoVitals, Inc. to develop and manage the new Facebook page, based on their expertise in the development of web-based products, social media and the auto repair industry.

Please take the time to "Like" and share the Auto Repair Help by ASCCA page and ask your customers, family and friends to "Like" and share as well. This very exciting new social media venture is a positive move for ASCCA and member shops - branding ASCCA and its members as leaders in the auto repair industry!

Special Thank You to ASCCA's Diamond Sponsors!




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