What You Need to Know
To Elevate and Unite Automotive Professionals, and Give Them Voice 

Like ASCCA on Our New Facebook Page 

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Please visit us on our new Facebook page. We look forward to your comments and shared experiences. We will be posting information, links and events as a way to continue supporting our community and advancing our industry. Please encourage your friends and colleagues to "Like" us as well! We look forward to hearing from you soon!


ASCEF 2013 Scholarship Program -
Deadline March 1, 2013


Our scholarship program is open to high school seniors who are planning to enroll in post high school technical/academic training or college under-graduates in the automotive service field satisfying certain criteria. Scholarships range from $500 to $1,000 which may be used toward tuition and/or books. The application deadline has been extended to March 1, 2013 so that our committee can thoroughly review applicants and make sure the awards are distributed before the end of the academic year.


Please click here to a scholarship application





 U.S. Fines Toyota $17 Million



The US government has fined Toyota Motor Corp. with a record $17.4 million for again failing to report problems in a timely manner to federal regulators and for delaying a safety recall, according to Claims Journal.  The fine against Toyota from the National Highway Traffic Safety Administration (NHTSA) is the maximum allowed by law.  This is the fourth fine levied against Toyota in the past two years for similar infractions and is the largest single fine ever assessed against a car company over safety defects.  In 2010, Toyota paid a total of $48.8 million in fines for three violations.  Toyota agreed to pay the penalty without admitting any violation of the law.  It also pledged to strengthen data collection and evaluation to ensure it takes action more quickly.



The latest fine stems from a June recall of SUVs from Toyota's Lexus brand.  About 154,000 of the 2012 Lexus RX 350s and RX 450h models were recalled because the driver's-side floor mats can trap the gas pedal and cause the vehicles to speed up without warning - similar to problems in 2010 that also prompted a series of safety recalls.  That year, Toyota paid two $16.4 million fines and one $16 million fine, all for reporting violations.



Top Safety Picks for 2013

The Insurance Institute for Highway Safety (IIHS) has awarded 13 vehicle models with its Top Safety Pick+ award for 2013.  The vehicle models include the Acura TL, Dodge Avenger, Chrysler 200, Ford Fusion, Honda Accord two-door, Honda Accord four-door, Kia Optima, Nissan Altima, Subaru Legacy, Subaru Outback, Suzuki Kizashi, Volkswagen Passat and Volvo S60.


To earn the Top Safety Pick+ designation, all 13 vehicles received 'good' or 'acceptable' ratings in the IIHS' new small overlap test, an evaluation that simulates safety performance when the front section of a vehicle hits another vehicle or permanent object such as a tree or utility pole.  The IIHS pointed out that small overlap crashes account for roughly 25% of frontal crashes that result in serious injuries or fatalities to occupants.


The Institute said that midsize, luxury cars were the first group of vehicles evaluated through its small overlap test.  Midsize, moderately priced cars will be evaluated next, and the organization will announce additional Top Safety Pick+ winners after tests are conducted.  Results for small SUVs will be announced in the Spring.


Global Electric Vehicle Sales Could Reach 3.8 Million by 2020

Sales of plug-in electric vehicles and hybrid electric vehicles are expected to grow exponentially throughout the decade as the number of affordable vehicles increases and charging infrastructure to support them continues to improve, according to a report released by Pike Research.  The report indicates that this will lead to sales of more than 3.8 million per year by 2020.


In the U.S., the latest figures from the Electric Drive Transportation Association (EDTA) projected that sales of plug-in electric and plug-in hybrid vehicle sales more than doubled in 2012, reaching 44,888 compared with 17,735 in 2011, including business fleets as well as individual customer sales.  This, however, represents less than 0.5% of all types of cars sold in the country over the same period, estimated by EDTA in December to total 13.08 million.


ASCEF 2013 Scholarship Program Deadline March 1, 2013
U.S. Fines Toyota $17 Million
Top Safety Picks for 2013
Global Electric Vehicle Sales Could Reach 3.8 Million by 2020
Get Your ASCCA "The Sign You Can Trust" Sign Now and Win!
Nominate an ASCCA Member of the Month

February Member of the Month Kris Cesena

Kris Cesena, Auto Medics, San Mateo, CA

In her own words:

"My inspiration to become involved in the automotive repair industry came in the summer between high school and college I got a job working as a bookkeeper at a service station. It was there that I met my future husband, Dan Cesena, who was working there as a technician. Three months later we moved in together and 3 years later we opened our own shop. Although I had a full-time job at the time, I would go to the shop after work and on weekends to help Dan with the marketing and general office type work.


Dan had worked at many independent shops before working at the Honda Dealer and always wanted to have his own service facility. The popularity of Hondas in the eighties and people's understanding of the importance of routine maintenance was the perfect formula to get the shop going. Dan found a great location in Downtown San Mateo and after several weekends of cleaning up the building we opened in April 1987. The formula worked and the shop was profitable from the very first month. Dan had a partner the first 13 years in business, but after we bought out his partner in 2000, I quit my drafting career and went to work full-time at the shop. Dan taught me everything he knew about running a successful service and repair shop. Together we attended classes from Bob Cooper at Elite, Maylan Newton at ESI, Chubby at ATI, and many others. Our level of customer service and our understanding of business management increased and now after 25 years, we've established ourselves solidly in the community. We feel we have achieved our goal of Auto Medics becoming a well-oiled machine that will live on past us.

Both Dan and I have gained so much from our ASCCA membership! The access to discounted programs and services is a no-brainer. And we're glad to know we have a voice in legislative matters through our association, which is the main reason we joined. But to our surprise, the biggest gains have come from networking with other shop owners. We've learned so much from other's successes, and mistakes. And we've been happy to share our experiences to help others out as well. At first I was concerned about attending meetings with our local competitors, but we soon realized that when we help each other out, we elevate the level of our industry for the better of all shop owners AND consumers.


Advice I would offer to new ASCCA members is to really take advantage of the discounts as much as possible by contacting all of the benefit providers and asking what they can offer you as an ASCCA member! The savings you'll receive will more than pay for the cost of membership. But the real value is getting involved. Go to the meetings. Talk to your fellow shop owners. Share information. And then once you've realized all those benefits, become more involved. Join your Chapter's Board of Directors. Become a Chapter Representative. Join the ASCCA Board of Directors. Remember, this association is only as good as its members and volunteers. We have to keep passing the torch to keep it alive, and that's a very worthwhile endeavor."


ASCCA members like Kris are shining examples of how
One Member CAN Make a Difference!
Calendar of Events

Summer Conference 

June 21-23 

Irvine, CA

Hotel Rate: $99 

Hotel Reservation: 1-800-445-8667


Team Weekend

September 27-29

Embassy Suites Sacramento

Sacramento, CA 



Get Your ASCCA 

The Sign You Can Trust! Sign and WIN!!       






The ASCCA Public Relations slogan is designed with the purpose of ensuring that the ASCCA sign is synonymous with quality automotive shops. The slogan, The Sign You Can Trust! is directed at your potential and existing customers.


This exciting new campaign started by incorporating our new slogan The Sign You Can Trust! with our existing logo, creating public awareness that will translate into consumers looking for shops displaying the ASCCA sign. The goal of our campaign is to increase your business with new customers and help you retain existing clients.


Participation in The Sign You Can Trust! campaign will strengthen the public's awareness that ASCCA shops are the shops they can trust to meet their automotive needs.


NOW you can participate in the campaign AND win great prizes at the same time! For a limited time, members displaying the new sign along with their existing sign can be entered into a drawing to WIN! All you have to do is 1) purchase The Sign You Can Trust! sign for $20; 2) attach it to your shop with your ASCCA sign; and 3) take a photo and submit it to staff at calvidrez@amgroup.us. Each photo will be entered into a drawing for the chance to win one of our great prizes, which include:


  • Beautiful limited addition print by wildlife artist Sandra Jordan
  • Three cases of synthetic motor oil from Kendall Oil
  • $100 gift card
  • Made to order ASCCA jacket from G & K Services, Inc.    

In addition, the Chapter with the highest percentage of photos sent in from individuals will win (1) free admission to the 2013 ASCCA Summer Education Conference and 2 nights hotel accommodations! 


To submit photos for entry into the lottery, please send your photo to ASCCA staff at calvidrez@amgroup.us - please include your name, shop name, city, and Chapter number.   


For more information on getting the ASCCA logo with the new slogan and for purchasing an adjunct sign, contact ASCCA staff at (800) 810-4272 or email Heather Vigil at hvigil@amgroup.us.




Nominate an ASCCA Member for Member of the Month!


The ASCCA Member of the Month is a new program developed by ASCCA leadership to recognize our members who go above and beyond to support our core purpose: To Elevate and Unite Automotive Professionals and Give Them Voice.


Each Member of the Month will receive a certificate and a $50 Visa gift card. Additionally, the member will be recognized on the ASCCA website homepage for one month, announced on Team Talk, featured in the WYNTK and in the California Independent.


YOU can nominate a Member of the Month by sending your recommendation to Heather Vigil at hvigil@amgroup.us. All nominations should include a summary of why your nominee should be considered for ASCCA's Member of the Month.


When making a recommendation, please use the following criteria:

  • Faithfully adheres to ASCCA code of ethics
  • Active proponent of ASCCA (both State and Chapter); talks up ASCCA to non-members
  • Actively helps oter shops succeed (both member and non-member shops)
  • Utilizes member benefits (ASCCA Advantage) and mentors new members utilizing benefits
  • Active in local Chapter (where applicable) and state events
  • Adds his/her voice to legislative issues; contacting representatives on key issues
  • Pays dues on time
  • Participates in/monitors Team Talk


Each nomination will be carefully reviewed and considered by the ASCCA Membership Committee. The pool of Members of the Month winners will be voted on by the Chapter Representatives Committee for Member of the Year to be honored at ASCCA's Summer Conference, June 21-23, 2013 at the Hilton Irvine Orange County.


For more information on the Member of the Month program, please contact Heather Vigil at hvigil@amgroup.us.




Special Thank You to ASCCA's Diamond Sponsors!

One Capitol Mall, Suite 320
Sacramento, CA 95814
(800) 810-4272