What You Need to Know
To Elevate and Unite Automotive Professionals, and Give Them Voice 

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Please visit us on our new Facebook page. We look forward to your comments and shared experiences. We will be posting information, links and events as a way to continue supporting our community and advancing our industry. Please encourage your friends and colleagues to "Like" us as well! We look forward to hearing from you soon!


ASCCA Member Named Motor Age Top Shop

Certified Automotive Specialists, owned by ASCCA member Gene Morrill and his wife Robin was named 2012 Motor Age Top Shop in New Orleans over the weekend. The announcement was made Friday evening at the ASRW Industry Awards and AMI graduation.


The Morrills have owned Certified Automotive Specialists since 1985 and have grown their facility to 7,800-square feet. Gene has earned his AMM designation and degrees to teach courses at the college level.


Gene Morrill has been a member of ASCCA since 1984 and remains a vital part of the association. He was at the front line fighting against SB 750 as part of the Government Affairs Committee.


Overall, Certified Automotive Specialists is a quality shop that has adapted well to the changing marketplace.


Tschanen Brandyberry, Motor Age Managing Editor, says, "Gene and Robin have done an excellent job of bringing on board people who understand how to reach today's customers," continuing, "They have adjusted well to both changing vehicle technologies and changing management techniques to be a success for nearly 30 year."


"The quality of shops that entered this year was higher than in any year past. This is a true testament to the number of owners in the U.S. who realize quality from training to marketing to management is important in surviving in today's economy," Brandyberry says. "Owners are making their businesses better, and we are proud that we can showcase these shops and others throughout the year, to continue to make the industry better."


Certified Automotive Specialists will be featured on the December cover of Motor Age magazine.



BAR Adding 4th Criteria to Repair Technician Licensing
Currently, to repair a failed Smog, technicians need an existing Smog License or more recently, a Repair Technician License. In order to receive a Repair Technician License you must have met at least one of three criteria:
  • Have A6, A8, and L1 ASE certificates, plus one-year experience, or;
  • Associate Degree, plus one-year experience, or; 
  • 720 hours of advanced level training, plus one-year experience.

However, BAR is now developing a fourth criteria: 72 hours of instructor-led training focused on Emission Repairs and Procedures, plus one-year experience.


This new requirement will be helpful when a journeyman technician doesn't take, pass or understand ASEs. Taking and passing the new 72-hour training will qualify an individual to take the Repair Technician Test.


Passage of the Repair Only Technician test, along with one of the criteria above is required for a Repair Technician License.  



California Retail and Trade Business Conference - November 1, 2012

2012 California Retail and Trade Business Conference hosted by Chairman Jerome E. Horton, California State Board of Equalization, will specifically provide a unique educational experience and an opportunity for an interactive dialogue between California's state and local retail and trade association members.


The emphasis this year is on current developments affecting municipal and state tax requirements and other key issues facing our business owners. This conference is designed to help businesses succeed with industry-specific information sessions that address regulations, tax laws, tax credits, audits, international trade, and surviving in a depressed economy.


Thursday, November 1, 2012
9:00 a.m. - 3:15 p.m.
California State University, Los Angeles
Golden Eagle Ballroom
5151 State University Drive
Los Angeles, CA 90032


This FREE and dynamic conference features information for all retailers and trade Industries: Capitalizing on Tax Credits, Venture Capital and Alternative Funding Sources, International Trade, Avoiding and/or Surviving Audits, Making Money in a Down Economy, as well as Appeals and Settlements. Special afternoon trade industry workshops are geared toward Automotive, Retailers, Restaurants and Grocers industries.


Please click here for more information on the 2012 California Retail and Trade Business Conference.


Please click here for the full Conference brochure.  


Please click here to REGISTER for the Conference. 




ASCCA Member Named Motor Age Top Shop
BAR Adding 4th Criteria to Repair Technician Licensing
California Retail and Trade Business Conference
Holiday Safe Driving Tips
ASCCA Member Larry Moore on the Cover of Ratchet and Wrench
Many Thanks to Those Who Helped Us Defeat SB 750

 Click here for a complete list of ASCCA corporate sponsors and member benefits.  


October Member of the Month Art Ratner
Art Ratner, Art's Automotive, Berkeley, CA

In his own words:

I grew up at a time when the automotive culture was in full bloom. While I was an amateur mechanic I had several experiences with major repairs on vehicles that left me with such a feeling of accomplishment that I naturally was drawn to attending a college level automotive school and making a career in the field of automotive repair. I started the business 32 and 1/2 years ago by myself out of a rented apartment with four small garages in back. I impressed people (with money) with my hard work who backed me getting into a proper commercial location at year four. I got to buy one, then two and then three properties, side by side and expanded and hired until I reached 20,000 square feet of space and fourteen employees including nine technicians. ASCCA opened doors to educational opportunities and networking with other shop owners in a supportive community. I have studied human nature while observing the behavior of other shops in a group format. New ASCCA members should get involved in their board of directors and volunteer to boost the value of their Chapters. Make sure you attend as many meetings as possible and reach out to other shop owners.


ASCCA members like Art are shining examples of how One Member CAN Make a Difference!



Calendar of Events


Team Weekend 
December 8-9, 2012
Embassy Suites, Sacramento
Hotel Reservation
Room Rate: $149
Reservation deadline: Nov 16  


2013 Industry Summit

Saturday, February 9, 2013

8:00 am - 11:00 am

Fairmont Newport Beach

Agenda and meeting registration information will be available soon. 


Holiday Safe Driving Tips


The California Office of Traffic Safety wants to encourage Californians to prepare for the increase in traffic and hazards that come with major travel days over the Thanksgiving holiday. During the holidays, there is a drastic increase in the number of vehicles on the road, which increases the likelihood of a collision.   


It's a numbers game, plain and simple. During the holidays there's a drastic increase in the number of vehicles on the road, and the more vehicles there are on the road, the greater the chances of a collision. People make trips to visit families and friends in places they may not be familiar driving, the weather begins to change, and nights-a time when incidents tend to increase-become longer. With so many extra cars and potential hazards on the road, the California Office of Traffic Safety wants to remind Californians of a few tips that can save lives, reduce stress, and ensure that the Thanksgiving holiday is a happy and healthy one for all.


Always wear your seatbelt, and wear it properly! November is a Click It or Ticket Awareness Month, and for good reason:

  • The National Highway Traffic Safety Administration estimated that in 2010, 55 percent of the fatalities that occurred over the Thanksgiving holiday were drivers who were not wearing their seatbelts.
  • The chances of survival in a crash double whenever you use your seatbelt - NHTSA estimates that the lives of 1,243 Californians were saved in 2011 by buckling properly. 
  • Properly buckling up not only has the potential to save your life and the lives of your loved ones, it can save your wallet as well: the minimum cost of a seat belt violation is $159, and a first-time offense for improperly restraining a child is a minimum of $475, with subsequent violations costing a minimum of $1,055.

Never drive while distracted!

  • 80 percent of all crashes stem from driver inattention, with cellphones being the largest source of distraction. Reduce the temptation to respond to calls and texts by silencing your phone and letting people know when you'll be driving so they can avoid trying to contact you. If you MUST respond, pull over! It could save your life.
  • Going to visit friends or family that you haven't seen in a while? Look at the map and review directions before you leave, or set the volume on your GPS to an adequate level so that you can hear it without having to watch it. Taking your eyes off the road for even a few seconds can be deadly.
  • Eat your meals and do your makeup before you leave the house.
  • Again, give yourself extra time!

Always follow at a safe distance and speed by:

  • Driving with the flow of traffic. If you're moving at a slower speed, drive in a lane to the right of faster traffic if one is available. Driving faster than the flow of traffic and weaving in and out of lanes greatly increases the risk of a crash.
  • Following at a safe distance. Tailgating severely limits the time available to react to an incident. It can also distract other drivers by making them nervous and shifting their focus on to you, putting you both at greater risk for a crash.
  • Planning ahead and give yourself extra time! Picking someone up at the airport? Trying to get to a gathering on time? Make sure to leave early and anticipate traffic. Not only will this eliminate the need to speed, it will help your stress level during the holiday.

Always Plan ahead!

  • If you're going to drink, designate a sober driver or make arrangements to stay overnight. A DUI can cost more than $10,000 between fines, fees, classes, and lawyers, and can stay on your record for years. Killing someone because you chose to drive drunk can land you in jail and haunt you for the rest of your life.
  • If you're going to be at an evening gathering, make sure you take care to prevent drowsy driving. Driving while tired can affect decision-making and reaction time, so be sure to get enough sleep and if you can help it, try not to make the drive alone.

If you're traveling on the roads this holiday season, planning ahead, reducing distractions, and buckling up can save your life and help prevent injury to you, your loved ones, and others on the road. For more tips on safe driving, visit the California Office of Traffic Safety at www.ots.ca.gov/ or the National Highway Traffic Safety Administration at www.nhtsa.gov/.  



ASCCA Member Larry Moore on the Cover of Ratchet and Wrench


ASCCA member, Larry Moore was featured on the cover of Ratchet and Wrench, with a very nice accompanying article titled "Technology on a Budget". Here's an excerpt from that article:    


With automotive technology advancing at an ever-faster pace, running a successful repair center-especially one that welcomes all makes and models-is growing increasingly challenging.


Independent shops need a plethora of equipment, tools and training to keep up, which has caused many repairers to specialize their facilities, focusing on specific makes to reduce expenses. But there is still room for shops that want to repair a broad range of vehicles, as long as their owners are smart about where to put their money.


"What I see is that in 40 years, the shops that stay are going to be the ones that make the investment in their people and tools," says Larry Moore, owner of Larry's AutoWorks in Mountain View, Calif. "You can't just know it now. You have to have the right equipment and be trained if you're going to do in-depth work."


Moore, a 40-year industry veteran whose shop repairs German, Asian and domestic vehicles, has developed a strategy for maintaining the technology needed for a broad range of repairs without breaking the bank.


Ratchet+Wrench tapped Moore and Robert Blaes, owner of Stang Auto Tech Inc. in Broomfield, Colo., which services a similar range of vehicles, to find out how they do it.


Please click here for the full article from Ratchet and Wrench. 




Many Thanks to Those Who Helped Us Defeat SB 750


Most of us know by now that SB 750 was vetoed by Governor Brown. It was quite the victory for our industry, and was due in no small part to the efforts of ASCCA's Government Affairs Committee and our dedicated membership, along with fellow industry organizations. We also had some help from Senator John Burton, and Governor Brown - who recognized the dangerous implications of SB 750 to the auto repair industry and small business.  

A joint letter of thanks was sent to Governor Brown and Senator Burton. In addition, a joint "thank you" flyer was developed for distribution to all of those who helped us in our efforts to defeat SB 750. Each is attached below.

Please click here to see the joint thank you letter sent to Governor Brown.

Please click here to see the joint thank you letter sent to Senator Burton.

Please click here to see our joint thank you flyer



Get Your ASCCA 

The Sign You Can Trust! Sign and WIN!!       



The ASCCA Public Relations slogan is designed with the purpose of ensuring that the ASCCA sign is synonymous with quality automotive shops. The slogan, The Sign You Can Trust! is directed at your potential and existing customers.


This exciting new campaign started by incorporating our new slogan The Sign You Can Trust! with our existing logo, creating public awareness that will translate into consumers looking for shops displaying the ASCCA sign. The goal of our campaign is to increase your business with new customers and help you retain existing clients.


Participation in The Sign You Can Trust! campaign will strengthen the public's awareness that ASCCA shops are the shops they can trust to meet their automotive needs.


NOW you can participate in the campaign AND win great prizes at the same time! For a limited time, members displaying the new sign along with their existing sign can be entered into a drawing to WIN! All you have to do is 1) purchase The Sign You Can Trust! sign for $20; 2) attach it to your shop with your ASCCA sign; and 3) take a photo and submit it to staff at calvidrez@amgroup.us. Each photo will be entered into a drawing for the chance to win one of our great prizes, which include:


  • Beautiful limited addition print by wildlife artist Sandra Jordan
  • Three cases of synthetic motor oil from Kendall Oil
  • $100 gift card
  • Made to order ASCCA jacket from G & K Services, Inc.    

In addition, the Chapter with the highest percentage of photos sent in from individuals will win (1) free admission to the 2013 ASCCA Summer Education Conference and 2 nights hotel accommodations! 


To submit photos for entry into the lottery, please send your photo to ASCCA staff at calvidrez@amgroup.us - please include your name, shop name, city, and Chapter number.  

For more information on getting the ASCCA logo with the new slogan and for purchasing an adjunct sign, contact ASCCA staff at (800) 810-4272 or email Heather Vigil at hvigil@amgroup.us.










Special Thank You to ASCCA's Diamond Sponsors!

One Capitol Mall, Suite 320
Sacramento, CA 95814
(800) 810-4272