The California Office of Traffic Safety wants to encourage Californians to prepare for the increase in traffic and hazards that come with major travel days over the Thanksgiving holiday. During the holidays, there is a drastic increase in the number of vehicles on the road, which increases the likelihood of a collision.   

It's a numbers game, plain and simple. During the holidays there's a drastic increase in the number of vehicles on the road, and the more vehicles there are on the road, the greater the chances of a collision. People make trips to visit families and friends in places they may not be familiar driving, the weather begins to change, and nights-a time when incidents tend to increase-become longer. With so many extra cars and potential hazards on the road, the California Office of Traffic Safety wants to remind Californians of a few tips that can save lives, reduce stress, and ensure that the Thanksgiving holiday is a happy and healthy one for all.

Always wear your seatbelt, and wear it properly! November is a Click It or Ticket Awareness Month, and for good reason:

• The National Highway Traffic Safety Administration estimated that in 2010, 55 percent of the fatalities that occurred over the Thanksgiving holiday were drivers who were not wearing their seatbelts.
• The chances of survival in a crash double whenever you use your seatbelt - NHTSA estimates that the lives of 1,243 Californians were saved in 2011 by buckling properly. 
• Properly buckling up not only has the potential to save your life and the lives of your loved ones, it can save your wallet as well: the minimum cost of a seat belt violation is $159, and a first-time offense for improperly restraining a child is a minimum of $475, with subsequent violations costing a minimum of $1,055.

Never drive while distracted!

• 80 percent of all crashes stem from driver inattention, with cellphones being the largest source of distraction. Reduce the temptation to respond to calls and texts by silencing your phone and letting people know when you'll be driving so they can avoid trying to contact you. If you MUST respond, pull over! It could save your life.
• Going to visit friends or family that you haven't seen in a while? Look at the map and review directions before you leave, or set the volume on your GPS to an adequate level so that you can hear it without having to watch it. Taking your eyes off the road for even a few seconds can be deadly.
• Eat your meals and do your makeup before you leave the house.
• Again, give yourself extra time!

Always follow at a safe distance and speed by:

• Driving with the flow of traffic. If you're moving at a slower speed, drive in a lane to the right of faster traffic if one is available. Driving faster than the flow of traffic and weaving in and out of lanes greatly increases the risk of a crash.
• Following at a safe distance. Tailgating severely limits the time available to react to an incident. It can also distract other drivers by making them nervous and shifting their focus on to you, putting you both at greater risk for a crash.
• Planning ahead and give yourself extra time! Picking someone up at the airport? Trying to get to a gathering on time? Make sure to leave early and anticipate traffic. Not only will this eliminate the need to speed, it will help your stress level during the holiday.

Always Plan ahead!

• If you're going to drink, designate a sober driver or make arrangements to stay overnight. A DUI can cost more than $10,000 between fines, fees, classes, and lawyers, and can stay on your record for years. Killing someone because you chose to drive drunk can land you in jail and haunt you for the rest of your life.
• If you're going to be at an evening gathering, make sure you take care to prevent drowsy driving. Driving while tired can affect decision-making and reaction time, so be sure to get enough sleep and if you can help it, try not to make the drive alone.

If you're traveling on the roads this holiday season, planning ahead, reducing distractions, and buckling up can save your life and help prevent injury to you, your loved ones, and others on the road. For more tips on safe driving, visit the California Office of Traffic Safety at www.ots.ca.gov/ or the National Highway Traffic Safety Administration at www.nhtsa.gov/.  

ASCCA member, Larry Moore was featured on the cover of Ratchet and Wrench, with a very nice accompanying article titled "Technology on a Budget". Here's an excerpt from that article:    

With automotive technology advancing at an ever-faster pace, running a successful repair center-especially one that welcomes all makes and models-is growing increasingly challenging.

Independent shops need a plethora of equipment, tools and training to keep up, which has caused many repairers to specialize their facilities, focusing on specific makes to reduce expenses. But there is still room for shops that want to repair a broad range of vehicles, as long as their owners are smart about where to put their money.

"What I see is that in 40 years, the shops that stay are going to be the ones that make the investment in their people and tools," says Larry Moore, owner of Larry's AutoWorks in Mountain View, Calif. "You can't just know it now. You have to have the right equipment and be trained if you're going to do in-depth work."

Moore, a 40-year industry veteran whose shop repairs German, Asian and domestic vehicles, has developed a strategy for maintaining the technology needed for a broad range of repairs without breaking the bank.

Ratchet+Wrench tapped Moore and Robert Blaes, owner of Stang Auto Tech Inc. in Broomfield, Colo., which services a similar range of vehicles, to find out how they do it.

Please click here for the full article from Ratchet and Wrench. 

The ASCCA Public Relations slogan is designed with the purpose of ensuring that the ASCCA sign is synonymous with quality automotive shops. The slogan, The Sign You Can Trust! is directed at your potential and existing customers.

This exciting new campaign started by incorporating our new slogan The Sign You Can Trust! with our existing logo, creating public awareness that will translate into consumers looking for shops displaying the ASCCA sign. The goal of our campaign is to increase your business with new customers and help you retain existing clients.

Participation in The Sign You Can Trust! campaign will strengthen the public's awareness that ASCCA shops are the shops they can trust to meet their automotive needs.

NOW you can participate in the campaign AND win great prizes at the same time! For a limited time, members displaying the new sign along with their existing sign can be entered into a drawing to WIN! All you have to do is 1) purchase The Sign You Can Trust! sign for $20; 2) attach it to your shop with your ASCCA sign; and 3) take a photo and submit it to staff at calvidrez@amgroup.us. Each photo will be entered into a drawing for the chance to win one of our great prizes, which include:

• Beautiful limited addition print by wildlife artist Sandra Jordan
• Three cases of synthetic motor oil from Kendall Oil
• $100 gift card
• Made to order ASCCA jacket from G & K Services, Inc.    
 

In addition, the Chapter with the highest percentage of photos sent in from individuals will win (1) free admission to the 2013 ASCCA Summer Education Conference and 2 nights hotel accommodations! 

To submit photos for entry into the lottery, please send your photo to ASCCA staff at calvidrez@amgroup.us - please include your name, shop name, city, and Chapter number.  

For more information on getting the ASCCA logo with the new slogan and for purchasing an adjunct sign, contact ASCCA staff at (800) 810-4272 or email Heather Vigil at hvigil@amgroup.us.