What You Need to Know
To Elevate and Unite Automotive Professionals, and Give Them Voice 

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Please visit us on our new Facebook page. We look forward to your comments and shared experiences. We will be posting information, links and events as a way to continue supporting our community and advancing our industry. Please encourage your friends and colleagues to "Like" us as well! We look forward to hearing from you soon!


California Retail and Trade Business Conference - November 1, 2012

2012 California Retail and Trade Business Conference hosted by Chairman Jerome E. Horton, California State Board of Equalization, will specifically provide a unique educational experience and an opportunity for an interactive dialogue between California's state and local retail and trade association members.


The emphasis this year is on current developments affecting municipal and state tax requirements and other key issues facing our business owners. This conference is designed to help businesses succeed with industry-specific information sessions that address regulations, tax laws, tax credits, audits, international trade, and surviving in a depressed economy.

Thursday, November 1, 2012
9:00 a.m. - 3:15 p.m.
California State University, Los Angeles
Golden Eagle Ballroom
5151 State University Drive
Los Angeles, CA 90032


This FREE and dynamic conference features information for all retailers and trade Industries: Capitalizing on Tax Credits, Venture Capital and Alternative Funding Sources, International Trade, Avoiding and/or Surviving Audits, Making Money in a Down Economy, as well as Appeals and Settlements. Special afternoon trade industry workshops are geared toward Automotive, Retailers, Restaurants and Grocers industries.


Please click here for more information on the 2012 California Retail and Trade Business Conference.


Please click here for the full Conference brochure.  


Please click here to REGISTER for the Conference. 




SAVE the DATE for the 3rd Annual Industry Summit    


  2013 Industry Summit

Saturday, February 9, 2013

8:00 am - 11:00 am

Fairmont Newport Beach


*Please note that the ASCCA/CAWA working group is developing the Summit agenda. Additional meeting and registration information will follow soon! 


Automakers Cool on Electric-Vehicle Technologies  


Makers of all electric vehicles have been surprised by lower than expected sales, forcing the industry to take a closer look at more successful hybrid models instead, the New York Times has reported.


Please click here for full article. 

Multiracial American Population Grew Faster than Single Race 


From 2000 to 2010, the number of Americans who consider themselves multiracial grew faster than those who self-identify as a single race, with the largest gains coming in the once racially segregated South and among those who identify as both white and black, according to a new U.S. Census Bureau report.


Those identifying with multiple races grew by 32 percent over the decade, for a total of 9 million. Single-race identifiers grew by just 9.2 percent, according to the 2010 Census, which also showed the slowest overall population growth rate since the Great Depression.


Ninety-two percent of those who reported being multiracial checked just two races on the Census questionnaire. Among the rest, 7.5 percent identified with three races and less than 1 percent reported four or more races.


The Census data confirm what demographers have known for some time: The United States is becoming more diverse. Population experts say the numbers don't tell the whole story, however.


"The number of mixed-race Americans may have grown even more than the official statistics show," according to D'Vera Cohn, a senior writer at the Pew Research Center. She cited the Census Bureau's own acknowledgement that "the 2000 base [of multiracial Americans] was overstated by about 15 percent nationally, and thus the percentage change for people reporting more than one race could actually be higher."


Cohn noted that the growth has been widespread, with more than half of the nation's counties reporting increases of more than 50 percent. And that trend is expected to continue.

Source: huffingtonpost.com


California Retail and Trade Business Conference
Save the Date for the 3rd Annual Industry Summit
Automakers Cool on Electric-Vehicle Technologies
Designing for 2016
Get Your ASCCA "The Sign You Can Trust" Sign Now!!

 Click here for a complete list of ASCCA corporate sponsors and member benefits.  


October Member of the Month Art Ratner
Art Ratner, Art's Automotive, Berkeley, CA

In his own words:

I grew up at a time when the automotive culture was in full bloom. While I was an amateur mechanic I had several experiences with major repairs on vehicles that left me with such a feeling of accomplishment that I naturally was drawn to attending a college level automotive school and making a career in the field of automotive repair. I started the business 32 and 1/2 years ago by myself out of a rented apartment with four small garages in back. I impressed people (with money) with my hard work who backed me getting into a proper commercial location at year four. I got to buy one, then two and then three properties, side by side and expanded and hired until I reached 20,000 square feet of space and fourteen employees including nine technicians. ASCCA opened doors to educational opportunities and networking with other shop owners in a supportive community. I have studied human nature while observing the behavior of other shops in a group format. New ASCCA members should get involved in their board of directors and volunteer to boost the value of their Chapters. Make sure you attend as many meetings as possible and reach out to other shop owners.


ASCCA members like Art are shining examples of how One Member CAN Make a Difference!



Calendar of Events


Team Weekend 
December 8-9, 2012
Embassy Suites, Sacramento
Hotel Reservation
Room Rate: $149
Reservation deadline: Nov 16 



Designing for 2016: It's All About Aerodynamics  


Reprinted from Automotive News

Four years from now, vehicles emerging from the world's design studios will be more aerodynamic -- and more sculpted.  Extreme design will be out of favor. You'll see fewer bumps and bulges and asymmetrical shapes, the kinds of things that kept popping up in the past decade.  Glitzy, blinged-out headlights may disappear, too, but in general front ends will be more distinctive and more expressive of the brand. Wheels could be smaller, and downsized engines may allow for shorter overhangs and longer wheelbases.


Please click here for full article.  





The Sign You Can Trust!        


ASCCA Public Relations slogan is designed with the purpose of ensuring that the ASCCA sign is synonymous with quality automotive shops. The slogan, The Sign You Can Trust! is directed at your potential and existing customers.


This exciting campaign was kicked off at the 2012 Summer Conference with the introduction of the new adjunct sign, The Sign You Can Trust!  This new sign can be ordered to hang under your existing ASCCA shop sign.


The adjunct sign is the first step to create public awareness that will translate into consumers looking for shops displaying the ASCCA sign. The goal of our campaign is to increase your business with new customers and help you retain existing clients. Participate in this new campaign and help strengthen the public's awareness that ASCCA shops are the shops they can trust to meet their automotive needs!  


How to use the new slogan:

  • Place on existing letterhead, business cards, brochures and forms.
  • On your website and social media pages.
  • In your printed and electronic newsletters.
  • With your local advertising.
  • Place on Press Releases when producing information for public distribution.
  • Place the adjunct sign with the slogan beneath your ASCCA sign at your shop.
  • Incorporate on promotional material produced for your shop, such as calendars, mugs, magnets, pens, etc.

For more information on getting the ASCCA logo with the new slogan and for purchasing an adjunct sign, contact ASCCA staff at (800) 810-4272 or email Heather Vigil at hvigil@amgroup.us.  



Special Thank You to ASCCA's Diamond Sponsors!

One Capitol Mall, Suite 320
Sacramento, CA 95814
(800) 810-4272