It wasn't long before friends and neighbors were asking Richard and Nancy for their great bird seed and for their opinions on the best birding products to use. A cottage business was born. A spare bedroom became the office, warehouse, and seed packing facility. Their backyard became the testing lab where they gained much of their knowledge of wild birds and birding products.

Richard and Nancy took orders and packaged seed during the week and made deliveries to their friends on the weekends when they were not at their real jobs. As word spread, the orders increased, and before long the business took over the garage. After much dreaming, planning and design work, they took a deep breath, mortgaged their life, and opened their first store, Bird Watcher Supply, in 1988. Nancy quit her job and ran the store while Richard helped out in the evenings and on weekends. The rest is history!

The Coles believed that they should treat all their customers like friends by giving them the best service, the best advice, a great selection of products and, of course, great prices. Twenty-four years and six stores later, they still feel this way! To this day, we strive to have each of our stores well stocked and staffed by bird lovers who are knowledgeable and always willing to help. We appreciate each and every one of our customers, and thanks for 24 great years!!!