February 18, 2016

Media Contact:

Lisa Doerner



The Business Value of User Experience (UX) Design
DR's Women in Technology Special Interest Group (SIG) presents
Ladies Leading User Experience (UX)
Rochester, NY - Digital Rochester's Women in Technology SIG presents Ladies Leading UX, on Tuesday, February 23 at 7:30 a.m. at Locust Hill Country Club. This event will focus on why it is vital to invest in UX, the consumers overall experience using a product, as our experts share their experiences. 

User Experience, an emerging field of interest, has grown from being focused on Web design into product development design. In our community, we have a great team of ladies leading UX efforts. We'd like to introduce you to the emerging topic of UX and their experiences launching and leading UX teams. The panel will address questions such as what UX means to them, myths, attributes they look for in new team members, key challenges, maintaining customer focus, up-front involvement, what quality assurance looks like, and where the UX discipline will likely go in the future. 

 The panel will feature:
  • Dr. Vicki Hanson, Distinguished Professor, Rochester Institute of Technology
  • Mary Pat Cottengim, Human Factors & Usability Lead, Ortho Clinical Diagnostics
  • Brenda Harvey, Test Manager, MediSked
  • Ashley Kennedy-Foster, UX Manager, United Technologies Corporation
Ladies Leading UX will be held Tuesday, Feb. 23 at 7:30 a.m. at Locust Hill Country Club, 2000 Jefferson Rd, Pittsford, NY 14534. The session includes a half-hour networking session and hour-long presentation including a 20-minute Q&A, moderated by Liz Gombert, Creative Design Execution Lead, Paychex. 

Tickets are $35 for on-members, $35 for guests registered by a member, $20 for corporate members, $20 for individual supporting member, $10 for students, and $15 for young professionals. To register for the event, go to 



About Digital Rochester


Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community.

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