January 21, 2016

Media Contact:

Lisa Doerner



How to Grow Your Business Using Digital Marketing
Experienced professionals share proven techniques to grow business
Rochester, NY - The sales cycle has changed drastically in recent years as consumers and purchase decision makers have more information available to them than ever before. On Jan. 28, Digital Rochester's Digital Marketing Special Interest Group (SIG) presents "How to Grow Your Business Using Digital Marketing," providing attendees with tips to help their businesses connect with consumers using content marketing, inbound strategies, and digital analytics.
Hear from Nicole Mahoney, CEO at Break the Ice Media and Sean Magin, Inbound Marketing Certified Professional at Skills International Inc. who are experts in the fields of content and inbound marketing. They will cover how to reach consumers and purchase decision makers while growing your business in the digital space. Their presentation will include:
  • How to use your website to generate qualified leads you and your sales team can act on
  • How to develop an inbound marketing strategy that will bring prospective clients and customers to you
  • Case studies of businesses that are having success growing their client-base and revenue with inbound marketing
  • Best practices for developing content and landing pages that drive leads
  • How to use digital analytics to maximize the results of your marketing efforts
  • How powerful marketing automation software solutions are being used to convert cold leads to adoring customers
  • Q&A
How to Grow Your Business Using Digital Marketing will be held Thursday, Jan. 28 at 7:30 a.m. at the Rochester Museum and Science Center, 657 East Ave, Rochester, NY 14607. The session includes a half-hour of networking and forty-five minute presentation with time at the end for Q&A.
Tickets are $35 for non-members and $20 for DR Members. To register for the event go to



About Digital Rochester


Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community.

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