October 20, 2015

Media Contact:

Lisa Doerner



Hulu Shares Strategies on Marketing to Millennials
Asaf Davidov presents tips on using video to successfully market to Millennials
Rochester, NY - Millennials are the most active video viewers of any US age group, with 92% of them regularly consuming digital video. However, it can be difficult to market to and connect with millennials online, based on the ever-changing digital landscape. On Thursday, Oct. 29, Digital Rochester is hosting "Marketing to Millennials," an educational event led by Asaf Davidov, Senior Manager of Ad Sales Research for Hulu.
Davidov will use his experience working for Hulu - a premium streaming TV and digital video provider - to educate attendees about how to effectively reach and engage with this digital generation. During his interactive presentation, Davidov will explain how Hulu builds strategies for marketing to the millennial age group using video. His presentation will also cover:
  • Current trends in video consumption habits
  • Breakdown of device usage and mobile marketing opportunities
  • Best practices for marketing to Millennials with video
  • Recent case studies
  • Future projections
Marketing to Millennials will be held on Thursday, Oct. 29 at 7:30 a.m. at the Rochester Museum and Science Center, 657 East Ave, Rochester, NY 14607. The session includes a half-hour networking session and hour-long presentation including a 15-minute Q&A, moderated by Karl Heberger, Chief Marketing Technologist at Mason Digital.
Tickets are $35 for non-members, $20 for corporate members, $20 DR 13 month membership, and $20 for individual supporting members.



About Digital Rochester


Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community.

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