May 8, 2015

Media Contact:

Lisa Doerner



Media Chat: The New Digital Landscape 

Rochester, NY - There is a recent shift in the way people are consuming the news today. Social media and online are becoming the source of choice for many audiences to receive information, as it provides faster access to the most up-to-date information.


On May 21, join Digital Rochester and a panel of Rochester media experts to learn about reporting in the digital space. Find out how these professional reporters, editors, and media pros successfully use online tools to connect with their audiences - and keep up with the changing ways in which they are consuming media.


The panel will feature:

  • Rachel Barnhart, Reporter, Channel 8 - Rachel has built her career on her use of Twitter for journalism. She effectively tells stories 140 characters at a time to her 31,000+ followers.
  • Berkeley Brean, Reporter, Channel 10 - Berkeley is a leading reporter in Rochester's social media. His short videos for Facebook titled "Story in: 60" are informative soundbites that tell every story quickly, effectively and compellingly.
  • Paul Ericson, Editor and VP, Rochester Business Journal - Paul leads a publication that first ventured into the digital space 20 years ago. Today, he and his team use technology to deliver news through RBJ Daily and the RBJ Digital Edition.
  • Greeley Ford, Mobility Network Engineer, AT&T - Greeley has watched mobile technology change over the past three decades from behind-the-scenes at AT&T. He understands how people are using mobile technology and what we can expect to see in the near future.
  • Karen Magnuson, Executive Editor & VP of News, Democrat and Chronicle - Karen recently led the charge on a major reorganization of the D&C's newsroom. One goal of the change is to improve digital storytelling to reach a younger audience.
  • Matt Malyn, News Director, Channel 13 - Matt is now in his 39th year as a broadcast journalist and has experienced first-hand the incredible evolution of how we gather and disseminate news. One of his key missions is to reinforce to a staff of both seasoned veterans and relative newbies the importance of being relevant and engaging on all platforms.

Draw on the insights and expertise of this group, and learn how to optimize your own use of digital channels to tell your company's story. The panel will take place on Thursday, May 21 at 7:30 a.m. at Mario's Italian Steakhouse. Tickets are $35 for Digital Rochester Individual Supporting Members and $45 for Non-Members. Digital Rochester Corporate Members are free. Register online at: https://www.digitalrochester.come/eventcalendar.



About Digital Rochester: 

  Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community. Like us on Facebook Follow us on Twitter View our profile on LinkedIn View our videos on YouTube