March 9, 2015

Media Contact:

Lisa Doerner



 Consumer Engagement in Healthcare IT

Join DR for a discussion on the changing field of healthcare 
and the new role of the community

Rochester, NY - The world of healthcare is changing, as services adapt to better serve their patients and people are taking more responsibility for their personal health. On Mar. 19, Digital Rochester, in collaboration with HIMSS NYS Chapter and Roberts Wesleyan College is hosting a discussion about consumer engagement in Healthcare. The discussion will cover the consumerization of the healthcare field, patient empowerment, telemedicine and innovative healthcare services that improve patients' experiences through increased transparency, value, and consumer choice.


This event will take a different perspective on healthcare in the local community by featuring a panel comprised of non-healthcare personnel. Speakers will focus on what is being done outside of hospitals and doctors' offices to ensure patients are aware of their conditions and encourage them to follow proper habits to maintain their health, and report statistics back to their healthcare provides.


Speakers for this event will include:

  • Michael Gurowski, President, US Employee Benefits Services Group - representing TeleDoc.
    • Discussing how telemedicine can help to reduce healthcare costs while increasing response and flexibility.
  • Michael Jackson, General Manager, Consumer Health Care, Intel Corporation.
    • Discussing the trend towards consumerization of healthcare.
  • Rajesh Kutty, CEO, iVEDiX.
    • Discussing ways that organizations are making sense of the growing amount of healthcare information, including patient reported data.

Audience Q&A, facilitated by John Schrenker, Program Director at Roberts Wesleyan College, will follow the panel.


Healthcare leaders, those in healthcare IT, and anyone else interested in learning about what is being done to promote the education and engagement of personal healthcare in this community will benefit from this interactive panel event.


Consumers are empowered to take part in their healthcare decisions more than ever before through patient portals, remote biomedical monitoring devices, and other new devices and technological advancements. See how the field is changing and what you can do to keep up. Register online at: Tickets are $25 for DR members and $30 for non-members.



About Digital Rochester:
Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community. Like us on Facebook Follow us on Twitter View our profile on LinkedIn View our videos on YouTube