February 25, 2015

Media Contact:

Lisa Doerner



Join Digital Rochester for Workforce Development Month

Intended for individuals and companies to increase their competitive  advantage 

Rochester, NY - Next week Digital Rochester will launch a series of March events focused on connecting Rochester's top tech talent with our area's leading employers. DR's first "Workforce Development Month," will kick off with two free webinars and a capstone event - bringing professionals together to hone their hiring and recruiting skills.


Digital Rochester's first webinar, geared towards human resources, recruiters and hiring managers, teaches participants how to Increase Your Talent Reach with LinkedIn. LinkedIn has become a resource for millions of professionals and an invaluable tool in the recruiting scene. Sue Samiljan, Enterprise Relationship Manager with LinkedIn, will teach participants how to leverage the site to secure talent with tips on developing an attractive company page, using the Advance Search function, and the advantages of purchasing a "Recruiter Seat." Register online for this free webinar -Thursday, Mar. 5, 2015 from 9-10 a.m.


The second webinar in the series will focus on Attracting Opportunities With Your Online Personal Brand. In an effort to make you more marketable online, Digital Rochester has tapped some of the area's top local experts in online personal branding. Learn how to refine your online presence and positively impact recruiters' and hiring managers' impression of you across your social networks. Presenters include Arthur Catalanello of Harvey Research, Hannah Morgan of, Deborah Mourey of Mourey Consulting, and Greg Taylor of Excelsior Search Partners. Register online for this free webinar - Thursday, Mar. 12, 2015 from 12-1 p.m.


Workforce Development Month's final Capstone Event, designed for employers at all levels of the hiring process, will include keynote speakers and breakout sessions that teach attendees How to Build and Retain a Technical A-Team. First, hear from Laurie Zaucha, Vice President of Human Resources and Organizational Development, and Sanjay Hiranandani, Vice President of Information Technology Operations about the strategies Paychex has implemented to attract top talent, build a strong employer brand, and retain their best employees.


Then, break out into roundtable discussions and weigh in on topics including:

  • Building an Effective Employer Branding
  • Employing Career Profiles vs. Job Descriptions
  • Engaging Attraction Strategies & Candidate Experience
  • Developing Alternative Hiring Models That Work
  • Creating a Consistent & Efficient Hiring Process
  • Successful Retention Strategies

The final capstone event take place on Thursday, Mar. 26, 2015 from 7:15-9:30 a.m. Registration is $25 for members and $30 for non-members. Register for this and other events at:



About Digital Rochester:
Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community. Like us on Facebook Follow us on Twitter View our profile on LinkedIn View our videos on YouTube